Welcome

As South Africa’s biggest and best baby and parenting expo, MamaMagic™, The Baby Expo has all you could need, want and more from 0 – 5 years old, all under one roof. With the latest products and services, expert talks, amazing show specials, exciting competitions, live entertainment and so much more, it is no wonder that year on year we come out on top. Join in the magic and let us make your pregnancy and parenting journey just a little easier.

Happy Parenting!

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Heart to Heart

Embrace Every Moment

Life isn’t all picture-perfect moments with your kids. Some days you’re tired and grumpy, and so are they. But father-of-two, Grant Medcalf says he’s learning to embrace all of the moments he spends with his kids – even the difficult ones. You’ve had a long day at the...

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Milestones Magazine

What to expect after a c-section?

Even if you’ve planned normal vaginal delivery, you might end up having a C-section. Doula Donna Bland gives you the low-down on what to expect. Mothers have Caesarean sections for a variety of reasons. Regardless of the reason, each new mother should prepare herself...

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