Pregnancy and Parenting
Expo
3–5 July 2026
Gallagher Convention Centre, Johannesburg
A destination parenting experience.
Everything you need for pregnancy, baby, and the early years, thoughtfully brought together in one dynamic space.
Tickets are open NOW.
Come Prepared.
Leave Confident.
At MamaMagic, you can slow down, explore, and discover what truly works for your family.
Test products before you buy them.
Ask questions face-to-face.
Learn from experts you trust.
Find new ideas to shape your parenting.
With everything under one roof, the MamaMagic experience is designed to make the parenting journey easier and energising.
Move Through Every Milestone
With Ease.
The MamaMagic experience flows through dedicated zones that reflect the real milestones of early parenthood.
Preggy Prep
Preparing for pregnancy and birth
Dream Nursery
Creating a safe and beautiful space
Baby Must-Haves
The essentials you’ll reach for every day
Feed Time
Finding the feeding journey that works for you
On The Move
Prams, car seats, safety, and travel
Grow & Play
Supporting development and early learning
You’ll find feeding rooms, changing facilities, and pause areas to keep you and your family comfortable, so you can focus on what matters.
Magical Moments to
Experience
VIP Baby Shower Lounge
Your exclusive VIP escape inside MamaMagic. Expert talks, doula consultations and the chance to win over R100 000 in pregnancy essentials. Made for expecting couples. Made for this moment.
Bluey – Live Interactive Experience featuring Dance Mode!
Get ready, South Africa – Bluey and her little sister Bingo are coming to MamaMagic for the first-ever Bluey Live Interactive Experience featuring Dance Mode!
MORE ANNOUNCEMENTS COMING SOON!!!
Ticket
types
Friday, 3 July
- Adult 13 years +
- R120 pp
- Children Over 1 year
- R50 pp
- Pensioners
- R100 pp
Saturday, 4 July
- Adult 13 years +
- R120 pp
- Children Over 1 year
- R50 pp
- Pensioners
- R100 pp
Sunday, 5 July
- Adult 13 years +
- R120 pp
- Children Over 1 year
- R50 pp
- Pensioners
- R100 pp
Bluey
Live Experience
Get ready, South Africa – Bluey and her little sister Bingo are coming to MamaMagic for the first-ever Bluey Live Interactive Experience featuring Dance Mode!
This is your chance to step right into Bluey’s world! Packed with big laughs, brilliant music, and non-stop audience participation, this is a full-on adventure where young fans become part of the excitement from the very first moment. Play all your favourite games LIVE – Magic Xylophone, Keepy Uppy, and so much more – alongside everyone’s favourite Heeler sisters. And just when you think it can’t get any better – Activate Dance Mode! The whole family will be on their feet clapping, dancing, and cheering with Bluey & Bingo! “Let’s do this!”
Bursting with fun, imagination, and “for real life” moments, this is a must-see family experience. And after all the excitement, fans will get the chance to meet Bluey in person! Wackadoo – don’t miss it!
The Bluey Live Interactive Experience takes place daily at MamaMagic, followed by a special meet and greet with Bluey! Seating is limited.
Friday, 3 July
• Session 1: 10:00
• Session 2: 13:00
• Session 3: 16:00
Saturday, 4 July
• Session 1: 09:30
• Session 2: 12:00
• Session 3: 14:30
• Session 4: 16:30
Sunday, 5 July
• Session 1: 10:00
• Session 2: 12:30
• Session 3: 15:00
Plan Your
Visit
MamaMagic takes place exclusively in Johannesburg this year. If you’re preparing for pregnancy, welcoming a baby, or navigating the early years, this is a date worth saving.
3–5 July 2026
Gallagher Convention Centre, Johannesburg
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