Bestmed Leads in Customer Experience

by | Jan 26, 2023

Bestmed Medical Scheme received the award for customer satisfaction in the Medical Aid Companies category at the latest Ask Afrika Orange Index® Awards, held in Melrose Arch, Johannesburg, on Thursday, 3 November 2022.

The Ask Afrika Orange Index® survey has been awarding and celebrating companies across 31 industries since 2001. It’s one of the most referred-to customer experience benchmarks in South Africa. This year’s survey revealed that customer satisfaction has improved. Strong-performing brands, like Bestmed, benefit from a focus on fairness, overall service, emotion, channel satisfaction and reputation – the survey results also indicated.

“Our Personally Yours approach to delivering services adds value for our members and is a winning formula for us. We remain committed to our essence of by members, for members, so we can continue to respond with agility to members’ needs. Receiving this recognition for the second time in three years is a big honour. We are immensely proud of this award as it is a testament to our hard work and commitment to quality service and healthcare,” says Denelle Morais, Manager of Marketing and Communications at Bestmed.


The Ask Afrika award follows recent accolades from the Financial Intermediaries Association (FIA) of South Africa, which announced Bestmed Medical Scheme as Product Supplier of the Year in the medical aid category and two Titanium Awards for Service to Membership: Open, Closed & Self-administered Medical Schemes, Administrators and Managed Care Organisations, as well as Excellence in Creating Access to Quality Healthcare.


“As a Scheme, we understand that benchmarking provides valuable insight to support our continuous Personally Yours service. It is part of Bestmed’s quality management process to improve member experiences and how we manage daily operations. Bestmed has been in the top three for many years, but to win this year, after a challenging time in the industry for all schemes, is a special testament to the perseverance and passion of our employees,” says Elmarie Jooste, Executive: Corporate Services and Wellness.

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