17 to 21 April 2025
Johannesburg Expo Centre,
NASREC
Everything You Need from Bump to Baby and Beyond.
Get ready, parents and parents-to-be—South Africa’s favourite parenting expo is back! For 20 years, the MamaMagic Baby Expo has been the go-to event for all things pregnancy, babies, and toddlers, and 2025 is no different.
This year, we’re turning up the magic by co-locating with the Rand Show, South Africa’s top consumer lifestyle festival! That means double the fun and double the value. While you explore the trusted features MamaMagic is famous for—like expert advice, exclusive deals, and exciting competitions—the Rand Show will keep your little ones entertained with an incredible lineup of activities.
What’s in Store for You?
Discover the latest products and parenting must-haves under one roof.
Get expert tips, tricks, and support for every step of your parenting journey.
Enter incredible competitions and walk away with prizes you’ll love.
MOMS AND DADS… Don’t Miss Out!
Whether you’re a parent or parent-to-be, MamaMagic is THE place to be in 2025.
BABY BRANDS… The MamaMagic Community wants to see your brand!
Get your products in front of thousands of eager parents. MamaMagic is where connections happen, and your brand could be the next big thing in the parenting world.
Ticket Sales Open January 2025
Date
17 – 21 April 2025
Thursday – Monday
9am – 6pm
Venue
Hall 7, Johannesburg Expo Centre
Corner Nasrec & Randshow Roads, Johannesburg
One Ticket, Twice the Fun!
Every MamaMagic Baby Expo ticket unlocks access to the Rand Show, giving you and your family your choice of FIVE full days of unforgettable experiences.
Early Bird Special
On from now until the end of January!- R80 children 3 to 12 years
- R80 for pensioners
- family ticket
- Tickets include entrance to the Rand Show
Normal Pricing
From February onwards- R90 children 3 to 12 years
- R90 for pensioners
- R340 for a family ticket
- Tickets include entrance to the Rand Show
Parenting Made Easier – Welcome to MamaMagic!
Let’s be real: parenting can be overwhelming. But guess what? The MamaMagic Baby Expo is here to help. It’s your one-stop destination for solving every new parent’s challenges while having fun along the way.
Discover the Latest Baby Must-Haves
Meet the makers and innovators behind the hottest baby products and services! Watch live demos, test out samples, and discover game-changing innovations designed to make parenting a breeze.
Learn from the Best at the Experts Lounge
Get the inside scoop from parenting pros! From child psychology and mindful parenting tips to the latest in mom-and-baby healthcare, this is your chance to hear from the experts and leave feeling empowered.
Travel Made Simple with Baby
Heading out with your little one doesn’t have to be stressful. Learn everything you need to know about car seats, carriers, prams, and more with safety talks and live demos that make travel with baby easy and worry-free.
Connect with Doulas
Pregnancy and childbirth are transformative experiences. Chat with experienced doulas who’ll guide you on what to expect during labour and share tips to help you feel calm, connected, and confident during this incredible journey.
Plan Their Future at the Early Learning School Pavilion
Planning your little one’s educational journey is one of parenthood’s most challenging tasks. At MamaMagic’s Early Learning School Pavilion, you can meet with childhood education specialists and teachers. This is your opportunity to learn how best to build the foundations of your little one’s development and empower them to become well-educated adults.
Free Healthcare Consultations
From baby’s first checkups to your own wellness questions, healthcare professionals are on hand to provide expert advice tailored to you and your family.
Parent-Friendly Facilities
We’ve thought of everything so you don’t have to!
- Clean Nappy Changing Stations: Plenty of space to keep your little one fresh and comfy.
- Private Breastfeeding Rooms: Quiet, cosy spaces where you can relax and connect with your baby away from the buzz.
Play Zones for the Little Ones
Let your kiddos explore! With soft play areas and interactive educational zones, toddlers and tots will have a blast while keeping their hands and minds busy.
Bonus Fun at the Rand Show
Right next door, the Rand Show is packed with family-friendly activities and exciting exhibits for preschoolers and older kids alike. Your MamaMagic ticket gives you access to everything!
So, parents, mark your calendars, grab your tickets, and join us for an unforgettable day. Let MamaMagic turn the daunting into the delightful—because you deserve it!