17 to 21 April 2025
Hall 7, The Rand Show
Johannesburg Expo Centre
Everything You Need from Bump to Baby and Beyond.
Get ready, parents and parents-to-be—South Africa’s favourite parenting expo is back! For 20 years, the MamaMagic Baby Expo has been the go-to event for all things pregnancy, babies, and toddlers, and 2025 is no different.
See Ticket Prices
Venue Information
See FAQ’s
This year, we’re turning up the magic by co-locating with the Rand Show, South Africa’s top consumer lifestyle festival! That means double the fun and double the value. While you explore the trusted features MamaMagic is famous for—like expert advice, exclusive deals, and exciting competitions—the Rand Show will keep your little ones entertained with an incredible lineup of activities.
What’s in Store for You?
Discover the latest products and parenting must-haves under one roof.
Get expert tips, tricks, and support for every step of your parenting journey.
Enter incredible competitions and walk away with prizes you’ll love.
MOMS AND DADS… Don’t Miss Out!
Whether you’re a parent or parent-to-be, MamaMagic is THE place to be in 2025.
BABY BRANDS… The MamaMagic Community wants to see your brand!
Get your products in front of thousands of eager parents. MamaMagic is where connections happen, and your brand could be the next big thing in the parenting world.
Ticket sales are open!
Date
17 – 21 April 2025
Thursday – Monday
9am – 6pm
Venue
Hall 7, The Rand Show, Johannesburg Expo Centre, Corner Nasrec and Rand Show Roads, Johannesburg.
Main Gate Access: Turnstiles 3/4 and 5/6 | MamaMagic is in Hall 7
One Ticket, Twice the Fun!
Every MamaMagic Baby Expo ticket unlocks access to the Rand Show, giving you and your family your choice of FIVE full days of unforgettable experiences.
How to Get to MamaMagic Baby Expo 2025
🚗 By Car
From Sandton / Rosebank
🛣️ Take M1 South
➡️ Exit at Nasrec Road
🧭 Follow signs to Johannesburg Expo Centre
📍 Enter via Gate 5/6 for closest access to MamaMagic in Hall 7
From Johannesburg CBD
🛣️ Take M1 South
➡️ Exit at Xavier Street
➡️ Turn right onto Crownwood Road
➡️ Left onto Nasrec Road
📍 Venue will be on your right
From Soweto
🛣️ Take the N1 North
➡️ Exit at Rand Show Road
➡️ Turn right onto Nasrec Road
📍 Johannesburg Expo Centre is on your left
From East Rand (Kempton Park / Boksburg)
🛣️ Take the R24 West to Johannesburg
➡️ Merge onto N12 then N1 South
➡️ Exit at Rand Show Road
📍 Follow signs to Expo Centre
From West Rand (Roodepoort / Krugersdorp)
🛣️ Take the N1 South
➡️ Exit at Rand Show Road
➡️ Follow signs to the venue
📍 Look out for Gate 5/6 if attending MamaMagic
Parking Info
- Visitor parking: R30 per car
- Moms & Tots Parking: Outside Turnstile 5/6 for easy access to Hall 7
- Security & marshals on-site all day
Ticket Types
Adult 13 years +
- Adult 13 years +
- Tickets include entrance to the Rand Show
Family Ticket
- Family Ticket
- Tickets include entrance to the Rand Show
Children 3 - 12 Years
- Children 3 to 12 years
- Tickets include entrance to the Rand Show
For Pensioners
- For Pensioners
- Tickets include entrance to the Rand Show
Parenting Made Easier – Welcome to MamaMagic!
Let’s be real: parenting can be overwhelming. But guess what? The MamaMagic Baby Expo is here to help. It’s your one-stop destination for solving every new parent’s challenges while having fun along the way.
Discover the Latest Baby Must-Haves
Meet the makers and innovators behind the hottest baby products and services! Watch live demos, test out samples, and discover game-changing innovations designed to make parenting a breeze.
Learn from the Best at the Experts Lounge
Get the inside scoop from parenting pros! From child psychology and mindful parenting tips to the latest in mom-and-baby healthcare, this is your chance to hear from the experts and leave feeling empowered.
Travel Made Simple with Baby
Heading out with your little one doesn’t have to be stressful. Learn everything you need to know about car seats, carriers, prams, and more with safety talks and live demos that make travel with baby easy and worry-free.
Connect with Doulas
Pregnancy and childbirth are transformative experiences. Chat with experienced doulas who’ll guide you on what to expect during labour and share tips to help you feel calm, connected, and confident during this incredible journey.
Plan Their Future at the Early Learning School Pavilion
Planning your little one’s educational journey is one of parenthood’s most challenging tasks. At MamaMagic’s Early Learning School Pavilion, you can meet with childhood education specialists and teachers. This is your opportunity to learn how best to build the foundations of your little one’s development and empower them to become well-educated adults.
Free Healthcare Consultations
From baby’s first checkups to your own wellness questions, healthcare professionals are on hand to provide expert advice tailored to you and your family.
Parent-Friendly Facilities
We’ve thought of everything so you don’t have to!
- Clean Nappy Changing Stations: Plenty of space to keep your little one fresh and comfy.
- Private Breastfeeding Rooms: Quiet, cosy spaces where you can relax and connect with your baby away from the buzz.
Play Zones for the Little Ones
Let your kiddos explore! With soft play areas and interactive educational zones, toddlers and tots will have a blast while keeping their hands and minds busy.
Bonus Fun at the Rand Show
Right next door, the Rand Show is packed with family-friendly activities and exciting exhibits for preschoolers and older kids alike. Your MamaMagic ticket gives you access to everything!
So, parents, mark your calendars, grab your tickets, and join us for an unforgettable day. Let MamaMagic turn the daunting into the delightful—because you deserve it!
This is YOUR moment! If moms and dads love your products, they’ll want to see you at the MamaMagic Baby Expo.
Why exhibit?
Connect with thousands of parents and parents-to-be.
Showcase your brand, grow your sales, and build lasting relationships with a highly engaged audience.
Be a part of SA’s most-loved parenting event!
Contact [email protected] today.
MamaMagic Baby Expo 2025 – Visitor FAQ
TICKETS
Where can I buy tickets?
Tickets are available online via TicketPro:
👉 Buy Now
Can I buy tickets at the venue?
Yes! Tickets will be available for purchase at the gate daily. But trust us—buying online helps you skip the queues.
Ticket specials?
✅ 50% off on Thursday (April 17) – Follow MamaMagic to get the FAN CODE!
✅ One ticket gives you access to both the Rand Show and MamaMagic Baby Expo – Double the fun!
Are kids free?
Children under 3 enter free of charge. Bring the little ones along!
VENUE & DATES
Where is it happening?
Johannesburg Expo Centre, Hall 7, at the iconic Rand Show.
🗓️ Dates: 17–21 April , 2025
⏰ Time: 9AM – 6PM Daily
WHAT TO EXPECT
MamaMagic Attractions:
- Parent Hub – Support, advice, and resources for new and expecting parents
- Experts Lounge – Daily talks and tips from parenting pros
- Doulas Zone – Chat with certified doulas
- Nappy Change Rooms – Freshen up with ease
- Breastfeeding Rooms – Private and comfy spaces to feed baby
- Undersea Aquarium – Magical marine fun for little eyes
- On-Stage Entertainment – Daily sing-alongs and shows
- Play Zones – Safe, interactive fun for toddlers and tots
- Show Specials – Exclusive deals just for you
- Baby on Board Competition – Don’t forget to enter!
PLUS – Your ticket also includes access to Rand Show favourites:
- Music Festival
- SANDF Displays
- Kids Zone (Hall 8)
- Big Bounce Area (OS1 near Gate 5/6)
- Caravan & Boating Exhibition
- Marching Bands
FACILITIES & SERVICES
- Nappy Changing Rooms
- Breastfeeding Rooms
- Prayer Rooms
- Yummy food vendors
- Lots of ATMs
- Pram-friendly layout
- Lost child services available at the info booths
PARKING & GETTING THERE
How much is parking?
R30 per vehicle – with security patrols for your peace of mind.
Where do I park?
Around the venue perimeter & on the grass. Safety marshals will guide you.
Special access?
Moms & Tots Parking: Outside Turnstile 5/6 – closest to Hall 7.
Ride-share/Drop-off zone: Outside Gate 5/6
Main visitor entrances: Turnstiles 3/4 & 5/6
DO’S & DON’TS
✅ Allowed:
- Prams
- Nappy bags
- Service animals
🚫 Not Allowed:
- Outside food & drinks
- Pets (except service dogs)
- Camp chairs