Play is more than just a pastime; it's a powerful tool that fuels their growth, development, and understanding of the world around your tots. While it might seem like mere "child's play," engaging in play and activating their budding imaginations is a cornerstone of...
Our 10 Local Baby Product Picks
South African Kiddosโ Favourite Activities
MamaMagic recently polled our community of parents on what types of activities their children love to participate in. Outdoor play was far more popular than indoor, with the vast majority of kids choosing the garden over the indoor playroom. Creating won over reading....
A Grand Relationship: Why Grandparents Are the Unsung Heroes of Parenting
Grandparents play a significant role in our children's lives. They are so much more than the go-to babysitters. Acknowledging this will create space for a beautiful, respectful and healthy relationship between your parents and your children. Grandparents provide...
Introducing Our New Guest-Ed: Lawyer and Brand Strategist Cartier Lebatie
From C-Suite to Crib: A Legal and Marketing Guruโs Journey into Motherhood With an LLB Law Degree to being a Masterโs (LLM) Candidate who is certified in The Fundamentals of Digital Marketing to being a sought-after Brand Ambassador, Cartier Lebatieโs range of...
Baby 101: My Baby is Hereโฆ Now What?
That's a good question. As parents, we're often so caught up in preparation for the baby, the tremendous excitement and anticipation, that we forget to stop and ask ourselves what we practically need to prepare for once we're home with our bundle of love. Take a few...
Fun Ways of Teaching your Little One Heritage from Birth
Heritage is incredibly important in a country as culturally diverse as South Africa. As your baby grows into a thriving little toddler, they will likely be fortunate enough to be introduced to a rainbow of cultures amongst their little friends when they reach play or...
Owning the Role of Intentional Parenting
Being a parent is a huge responsibility. It comes with stepping into multiple roles and, most notably, being intentional in what you say and do and how you react or respond. No manual can give you the A-Z of being an intentional parent. It starts with becoming...