As South Africa’s biggest and best baby and parenting expo, MamaMagic® Baby Expo has all you could need, want and more from 0 – 5 years old, all under one roof. With the latest products and services, expert talks, amazing expo specials, exciting competitions, live entertainment and so much more, it is no wonder that year on year we come out on top. Join in the magic and let us make your pregnancy and parenting journey just a little easier.

Happy Parenting!

Heart to Heart

Step up your parenting game

For most men, there is a certain “macho” pride that comes with having a son. There is the idea that you can somehow pass down your name and a long legacy of traditions to your son. This is exactly how I felt when my son (Eli) was born five years ago. Our bond was...

read more

Milestones Magazine

Playing favourites

Favouritism from parents towards one or more of their children is considered a parenting taboo. Clinical psychologist and play therapist Dr Jo-Marie Bothma helps you to navigate these feelings. While most parents will either not admit to any form of favouritism, for...

read more

Sign up for the latest news

Sign up for the latest news, specials and promos from MamaMagic and receive a weekday complimentary or weekend discount voucher for a MamaMagic event near you.


t +27 11 465 8955
f 086 5373629
46 Waterford Office Park
Waterford Drive