As South Africa’s biggest and best baby and parenting expo, MamaMagic® Baby Expo has all you could need, want and more from 0 – 5 years old, all under one roof. With the latest products and services, expert talks, amazing expo specials, exciting competitions, live entertainment and so much more, it is no wonder that year on year we come out on top. Join in the magic and let us make your pregnancy and parenting journey just a little easier.

Happy Parenting!

Heart to Heart

Baby massage and the art of touch

Infant massage has a host of amazing benefits for your baby. Victoria Massia from Life Baby gives you the low-down on infant massage. Q. How did infant massage begin? A. Infant massage has strong historical roots originating with Ayurvedic medicine in India around...

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Milestones Magazine

Playing favourites

Favouritism from parents towards one or more of their children is considered a parenting taboo. Clinical psychologist and play therapist Dr Jo-Marie Bothma helps you to navigate these feelings. While most parents will either not admit to any form of favouritism, for...

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