Welcome

As South Africa’s biggest and best baby and parenting expo, MamaMagic® Baby Expo has all you could need, want and more from 0 – 5 years old, all under one roof. With the latest products and services, expert talks, amazing expo specials, exciting competitions, live entertainment and so much more, it is no wonder that year on year we come out on top. Join in the magic and let us make your pregnancy and parenting journey just a little easier.

Happy Parenting!

Heart to Heart

Review of the Baby Throne

The Baby Throne was created by Zoe Durbach specifically for her son, Hector Knight Durbach. When Hector was about four months old, she noticed that her son showed indications of when he wanted to “go” and that a specific squat position triggered the instinct to “push”...

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Milestones Magazine

Looking after those pearly whites

Teaching little people the benefits of regular teeth brushing can be a trying time. Teixeira Murray finds out what the best approach is. It may feel like it would be easier to forcibly brush your toddlers’ teeth than it is get them to do it properly and as often as...

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