SA’s Trusted
Parenting Expo is Back!
7-10 April 2022

Thank you to all our new parents for attending the MamaMagic Baby Expo Show.
Keep an eye out for the next Baby Expo coming near you soon.

About MamaMagic Baby Expo

South Africa’s trusted baby and parenting expo is back!

We are excited to welcome you to a renewed, refreshed MamaMagic Baby Expo from 7th – 10th of April at Gallagher Convention Centre in Midrand. With over 150 exhibitors on board and headline sponsor Baby City, powered by Dis-Chem, visitors can also expect parenting workshops, competitions, giveaways, much awaited expo only specials and exciting entertainment for the whole family.

Your safety is our priority! Our stringent health and safety measures aligned with government regulations will be adhered to for your peace of mind. From contactless payments and sanitising stations to compulsory use of masks inside the venue, our health and safety teams have implemented adequate systems are in place. Click here for more info.

Save the date and get your tickets soonest to make your parenting journey a little bit easier and a lot more fun.

Expo Times

Thursday 7th April, 08:00 – 18:00
Friday 8th April. 08:00 – 18:00
Saturday, 9th April, 08:00 – 18:00
Sunday, 10th April, 08:00 – 17:00

Expo Time Slots

Thursday, 7th April – Saturday, 9th April:
08:00 – 13:00 | 13:00 – 18:00
Sunday, 10th April:
08:00 – 13:00 | 13:00 – 17:00

Barney Show Times!

Thursday to Sunday
10am, 12pm, 2pm & 4pm

MamaMagic Baby Expo, in partnership with Huggies, returns with the popular and interactive workshops covering a range of topics at the Experts Lounge.


Learn more.








Pregnancy Journey Weeks 13-14
Pregnancy Journey Weeks 13-14
Pregnancy Journey Weeks 13-14

Health & Safety Protocols

• It is not compulsory to be vaccinated to enter the expo.
• Online ticket booking required.
• Two-time slots per day to ensure we don’t get a surge of traffic at any given point in time.
• Extended shopping hours.
• Convenient & comfortable waiting areas with adequate seating, catering and entertainment will be available if capacity has been reached in each hall.
• A monitored entrance and exit system with security on standby at all times.
• Well ventilated exhibition halls.
• Mandatory use of facial masks while at the exhibition venue. May only be removed when eating or drinking.
• Directional signage and security personnel to assist with traffic flow.
• Contactless payments
• Limited seating capacity at the Barney show, seated 1 meter apart.
• Limited seating in workshop areas, seating 1 meter apart.

Venue Information

Gallagher Convention Centre is a premier exhibition venue in the heart of Midrand, Johannesburg. MamaMagic Baby Expo is delighted to have found their new home that is easily accessible, safe and boasts ample parking for your convenience. Once you arrive at the venue, there will be security, signage and staff guiding you to where you need to be. We also have pick-up and drop-off points available if you are riding with a taxi service and to assist with large shopping pick-ups.


Pampers Premium Care Nappy Change Rooms

What do you do when your baby needs a nappy change? For your convenience, we have placed two nappy change stations in both halls to change your baby’s nappy, fuss-free. Sponsored by Pampers Premium Care, each nappy change station is designed to suit your baby’s comfort while being changed. Simply ask the hostess for your complimentary Pampers Premium Care nappy, head to a changing station and discard the old nappy in the nappy bin situated next to the changing station.

Pampers Premium Care Feeding Rooms

Hungry babies are not happy babies, which is why we have two spacious feeding rooms available for mom to comfortably breastfeed their little ones in a peaceful environment. Bottle feeders will have bottle warmers at their disposal to ensure the milk is at the perfect temperature. Moms in the past have loved our feeding rooms and use it as a safe space to physically connect with other like-minded moms.

Restaurants & Catering

Moms & Dads get hungry too, especially after all that shopping. Grab a light meal and a refreshment at one of our seated catering areas. There’s something for everyone’s palette.


Need assistance to your car and back? Our porters are on standby to help you load and offload.

Trolley Availability

Don’t shop till you physically drop – hire a trolley instead! At the entrance of the exhibition, there will be trolleys for hire. Baby City will also be providing you with trolleys to stock all those nappies in!

Expo Guide

Looking for something specific or can’t find an exhibitor? The MamaMagic Baby Expo Guide has everything you need to know. Grab one at the entrance on your way in or scan the QR codes at the entrance to view online or download. From prams & cots to clothing & toys – we’ve got you and your baby covered.