Because there is so much to see and do, we do suggest you take a bit of time to plan your visit and schedule in an extra bit of wondering time. So, together with all we have to offer and show features available, you may never want to leave!

Pampers Baby on Board Competition MamaMagic knows the cost of having a child can be daunting, so we are giving one lucky mom the chance to WIN a complete Pregnancy Starter pack worth over R100 000! This prize is proudly brought to by our sponsors: Pampers Premium Care,Netcells, Pigeon, Caboodle, Elektra and Baby City.Watch this space for more info

MamaMagic Theatre Make your date with Barney, proudly brought to you by Baby City, and be your child’s favourite parent by bringing them to see him perform live on stage, There are four shows daily! Come and be a part of the Magic!
Feeding rooms  Breastfeeding is a private, quiet time and an opportunity for mom and baby to bond. That’s why MamaMagic and the South African Breastmilk Reserve has set up a special area for moms where they will be able to feed their little ones in a relaxed and private environment away from the bustle of the show.
Pampers Nappy Changing Room There will be special rooms with Pampers Nappy Changing facilities to alleviate mom’s stress. Long queues of restrooms are a thing of the past, as Pampers provide you with a convenient area for you to change your baby quickly and comfortably.

The  Product Awards. Each year MamaMagic, The Baby Expo run the Product Awards to honour various companies and or individuals who source, produce, supply or invent products or services that help parents to be even better heroes in the lives of their children.

Huggies Experts Lounge Our Experts Lounge proudly brought to you by Huggies, is designed to address the concerns of parents. The Lounge offers trusted advice from a panel of experts and is FREE for parents to attend. Don’t forget to grab your copy of Milestones Magazine at no cost! See you there. Click here to view more on each speaker.


t +27 11 465 8955
f 086 5373629
46 Waterford Office Park
Waterford Drive