MamaMagic The Baby Expo Joburg Winter

Thank you for attending MamaMagic, the Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Joburg Winter expo. Watch this space for more info on the Joburg Winter expo.

Yummy Mummy Maternity

Stand: B24

Yummy Maternity is a range of seamless bamboo essentials: your ultimate maternity capsule wardrobe, and nursing underwear. New curves. Same woman.


FantasyfinZ make beautiful mermaid tails for pool and play allowing your child to transform into the mermaid they have always dreamed of. With over 40 colours to choose from and beautiful tops to match, these are a must for any childhood adventure. FantasyfinZ-Fun is here to stay!


Overboard offers personalized cot linen that is embroidered on 100% cotton. The eight piece bale set consists of a duvet, pillow, bumper, change mat and associated covers. A four-piece set is ideal for camp cots. We also stock Lou Harvey nappy bags.

The Disney Book Club

Disney Book Club story books are specially written to help encourage your little one to read and develop a lifelong love of reading. All books are available in both English and Afrikaans and ranges from old classic titles to the latest Disney releases.

Snug Bugs Children’s Sleeping Bags

Sleeptime comfort and health considerations for little ones is of utmost importance to all parents, at home, nursery school and while out and about. Snugbugs Childrens’ Sleeping Bags are designed with your child in mind. The Snug provides a safe and familiar place to Snuggle down in and sleep anywhere, anytime.


Little is a luxury, handmade, newborn clothing line. Our Newborn Box will provide you with 100% cotton clothing for your baby’s first few weeks of life, packaged in a wooden keepsake box to treasure forever. Contact us for personalized, hand-embroidered items.

BuyAbility is a South African Online Store! Founded in 2017 and Based in Johannesburg! BuyAbility was established, with initiative and determination to make online shopping, even more convenient! Supplying Clothing, Kitchen Essentials and Home Décor - we have already evolved into making customized clothing, with no minimum order requirement!


Stand: D12

Our passion is to design exclusive illustrations used on all our babygrows, T-shirts, bibs, dummy clips, accessories and posters for nurseries and kids’ rooms. We also specialise in customised character design used on our products for your little one.

Leather Love

Stand: B37

Leather Love genuine leather diaper bags are handcrafted in South Africa. Leather Love bags – a beautiful and practical bag with wipeable lining, double carry handles, leather sling, practical pockets and light weight. Leather Love bags have optional extra’s like a funky nappy changer and stroller straps. Exciting show specials.

Fancypants Washable Nappies

Fancypants washable nappies are designed by two Mum’s with over nine years of experience. We offer AIO’s, pockets, newborn, covers, hemp fitted nappies and much more. Top quality materials including bamboo, hemp, cotton; cute patterns and colours with options to suit any budget. Save money, the environment and baby’s bum

Eurobébé SA

Eurobébé is a European fashion and popular trend inspired merchant of worldwide trending apparel, interior and decor for babies and kids. We source new and popular worldwide trends, specializing in sourcing the best and latest in European baby and kids fashion that will complement your lifestyle and your home.

Always Me by Anne Li

Always Me by Anne Li’ is an African inspired baby and lifestyle brand, offering unique baby playmats, bibs, diaper pouches, baby and kids clothing, nursing pillows, sensory toys and accessories made from African print fabric. Always Me is based in Nigeria and has customers in 22 countries across the globe.

Carabella Trendy Moms

Carabella Trendy Moms is a Luxury maternity wear boutique offering authentic garments made in Italy, by Italian designers, constructed from high-end quality fabrics. Our garments are strategically cut to be suitable to wear pre-pregnancy, during pregnancy and after pregnancy as they return to fit ones natural form after giving birth.

Sock Ons

Stand: G37

Sock Ons are clever little things that keep babies socks on. They slip over the sock and ‘lock’ them in place, making sure those toes stay warm. Launching the new Twiddle Ons – foot finder toys that actually stay on. Matching Dribble Ons, Mocc Ons and the new Plod On range for crawlers available.

Harry and Boo

Harry And Boo offers an expanding stunning range with our main focus on quality, comfort and style for baby and toddlers. From silky-soft muslin swaddles, bedtime lullaby blankets to super stylish moccasins, ballerina moccs and sandals. Products that simplify your life as you focus on cherishing your child and be fashionable in the process.

Old Mutual

Old Mutual offers a variety of products to get you started on making your family's dreams become a reality. Visit our stand to receive more information and goodies for the kids. Enter our competition - amazing prizes are up for grabs, for the entire family.

Safety 1st

Stand: Baby City

Safety 1st is a leader in child safety products including car seats, travel systems strollers, baby gear and safeguarding solutions, and has done so for more than 30 years. Our health and car safety products are designed to make caring and travelling with your baby easier.

Hauck South Africa

Stand: B4

Hauck the world famous German brand, has looked after the well-being of entire generations of babies since 1923. You, as a parent, give your baby love, warmth and affection; we look after the rest! We are there for your child, at your side, from the day of their birth, right up to preschool.


SoPure Laboratories produces an award-winning range that includes a Baby Laundry Detergent, Stain Remover, baby Allergy prevention, Dummy Sterilizer, natural Mosquito repellant and Bottle & Teat Wash. We have won 5 product innovation awards at the Johannesburg, Cape Town and Durban Mamamagic Expos.


Goo-Goo Baby

Stand: N2

Goo-Goo Baby designs and manufactures premium quality, functional, non-toxic accessories for babies. Through thoughtful product design and attention to detail, we provide families with accessories to make everyday jobs an opportunity for joy. In everything we do, we strive for coos of contentment, joy, and peace of mind parenting.

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