MamaMagic Baby Expo Joburg

Thank you for attending MamaMagic, Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Joburg Summer expo. Watch this space for more info on the Joburg Summer expo.

Exhibitor Directory

SugarDots/Micro South Africa

Stand: A31+A32

Come and experience the wide variety of high quality products from SugarDots, Kid O, Micro Mobility, Green Start, Soft Shapes, Elegant Baby and Geospace and you are sure to find something special. Products include blankets, accessories, educational toys and games, bath toys and a variety of products to stimulate your child’s imagination and development.

Laine Laine

Stand: N23
laine laine offers unique products that are locally designed and manufactured. Our range includes beautiful gender-neutral Baby On Board Signs and Stickers, Gender Reveal Belly Stickers and Sprinkled With Love Pee Covers. Each of these products makes the perfect gift or a spoil for yourself.
Eezilock, Eeziseal, Eeziiron

Eezilock, Eeziseal, Eeziiron

Stand: N31, N79 & N95
A selection of high quality kitchen appliances and accessories designed to delight any domestic goddess.
GB Pockit

GB Pockit

Stand: D36
A unique and one-of-a-kind travel system: when folded, this record breaker is the smallest and most compact buggy currently available on the market. Engineered with a simple two-step fold, the Pockit is practical, convenient and built to last.

Baby Fantasy

Stand: G24

Once upon a time in Johannesburg the Gokal family set out on a journey to be a renowned one stop baby store. As we all know being great takes time. Today the Baby Fantasy store is known to be specialists in baby & children products. Being the best means having the best and that is why Baby Fantasy stocks the leading brands such asGraco, Chelino, Phillips Avent, Tommee Tippee, Snookums, Peg Perego, Maxicosi, Quiny and much more.


Stand: Baby City

Diversicor is dedicated to bringing the most useful, innovative and desirable products that emerge from countries around the world to the South African market. Our focus is on quality, innovation and novelty.


Stand: D33

The iCandy is the recipe for innovation - British craftsmanship and no limits. One of the key differences with an iCandy product is the use of aeronautical technology. The standard of engineering and luxurious level of material rival that of a plane, not a pushchair. The results are seen and felt in effortless performance.

Karoo Kids

Stand: A17

Karoo Kids is a new children’s clothing range from size 1 – 5 years. Our bespoke designs are handmade by Laslappies, a group of local ladies, trained to deliver the highest quality of craftmanship. We combine schwe-schwe and kahki fabric to create a country look which reflects the area where we live – the Great Karoo. Our clothing is fashionable, yet comfortable, hence our slogan: fashion@play

Huggies® Nappy Pants

The moment your baby starts to wriggle and move, they are ready to wear Huggies® Nappy Pants. Huggies® Nappy Pants are as absorbent as regular open nappies, but are uniquely designed to fit like underwear, with an all-round breathable stretchy waistband, giving your baby freedom to move more easily.

Himalaya Wellness

Stand: B40

Scientific evaluation is a Himalaya hallmark. Since 1930, combining the best of herbal ingredients with years of scientific research, Himalaya has introduced outstanding health care, personal care and baby care products. It is our stringent quality standards that have led over 200,000 doctors worldwide to endorse our products.
Pick n Pay

Pick n Pay

Stand: B37

Pick n Pay’s Tiny Tots nappies give your little one the premium care they deserve, and you the peace of mind that comes with it.

NoseFrida® & Windi®

Stand: N3

NoseFrida and Windi® are Swedish products that solve two common problems most parents have with their babies: blocked noses and gassy tummies! They are safe, effective and hygienic, recommended from birth, and endorsed by parents and medical professionals worldwide. Say goodbye to blocked noses and gassy tummies!

Rabbit Kidzz

Stand: D9

Home-made with love ‒ we bring to you the finest baby nursery bedding, like cot bumpers, crib sheets, baby blankets and carry cots, all custom-made using only the highest quality materials. Unique baby clothing, hand-made with 100% cotton.

Cerelac & Nestum

Stand: Baby City

CERELAC® gives you convenience at your fingertips – all you need to do is add water to this tasty cereal, and feed it to your baby. NESTUM is the versatile cereal that can be mixed with any baby milk*. *Use breastmilk, regular formula or a specialised formula to make baby’s cereal.
Breastpumps & Beyond

Breastpumps & Beyond

Stand: N85

Breastpumps & Beyond has one key end goal; a mother and child’s ultimate satisfaction. We supply top end products to help moms through pregnancy, as well as post birth. Our range of breast pumps is provided by industry thought leaders; Medela. We are proud to be the sole distributors of this brand within South Africa.

Disney Babies

Disney Baby is an Iconic and best recognised brand in the infant industry, bringing you products that add a dash of Magic to your time with Baby, and make life easier. We’re here to help baby grow up with the Magic of Disney. Creating magical moments right from the start.
Ietsie Bietsie

Ietsie Bietsie

Stand: G38

Ietsie Bietsie provides beautiful and unique handmade cloth dolls for little girls to dream, play and share precious memories. All dolls and scatters will be the perfect décor item in your babies room. Ietsie Bietsie takes pride in our range of kids tents and accessories for mom and baby.

Baby College

Stand: N30
Baby College® provides weekly classes for parents and babies from birth to 3 years, offering a complete development workout that includes carefully designed physical, multi-sensory activities. Our parenting centre also offers Diet/Lactation Consultation, Infant Massage, CPR Courses, plusoptiX Eye Screening, Fitness Classes, Nanny Training, Support Groups and Eco-Mom products.

Fab Build

Stand: N88

FABBUILD is an educational life-size building kit that stimulates creative and practical skills in kids of all ages. Structures can be decorated using different fabrics and blankets for hours of fun. FABBUILD is great to use at home, playschools, primary schools and an excellent occupational therapeutic tool in paediatric practices.


Stand: B36

With dozens of styles and colours to choose from, Bubblegummers has something for even the most discriminating youngster. Our colourful shoes have a distinctive chewing gum aroma, which is unique and distinguishes us from other brands. These fun shoes offer the latest fashions while providing great support for little feet.

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