MamaMagic The Baby Expo Joburg

Thank you for attending MamaMagic, the Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Joburg Summer expo. Watch this space for more info on the Joburg Summer expo.

Exhibitor Directory

Angel Care – Snuggle Time – 4 Moms – Bobbyio

Angel Care – Snuggle Time – 4 Moms – Bobbyio

Stand: Baby City

Angelcare wants parents to understand they’re not alone in this new adventure called parenthood. We’re always here, using award-winning, innovative design and advanced technology to help keep babies safe and supported. Angelcare’s line of baby breathing monitors gives parents peace of mind.

Gululu SA

Stand: N46

Gululu takes you beyond the water bottle ! It's a safe, fun and interactive companion for children that encourages healthy drinking habits! Drinking water awakens a virtual pet that lives inside the bottle, engaging your child in play. Sensory technology measures your child's fluid intake and relays the information via the mobile app.


Stand: D19

At Life Products sources its products from DSM Nutritional Products South Africa, a global and world leader in the production and manufacture of nutritional ingredients particularly vitamins and specialty nutritional ingredients. Our Mi-Vitamin range offers comprehensive multi micronutrients (vitamins and minerals) for all ages.
The Hemp Cream

The Hemp Cream

Stand: N82

offering stunning products for babies and children, right through to adult use for anti-ageing and more, is all natural, and cutting edge. Infused with cannabinoids... it feeds into our bodies built in cannabinoid receptor system. You will enjoy MIRACULOUS results when starting our products".


Stand: D33

The iCandy is the recipe for innovation - British craftsmanship and no limits. One of the key differences with an iCandy product is the use of aeronautical technology. The standard of engineering and luxurious level of material rival that of a plane, not a pushchair. The results are seen and felt in effortless performance.

Baby Spa

Stand: F16
Baby Spa is a tranquil haven where little ones are treated to a unique, spa session comprising hydrotherapy and an infant massage. More than merely a relaxing experience, the sessions offer numerous developmental benefits,
both physical and emotional for babies as young as 2 days old.

Bamboo Baby & Fancypants

Stand: A16 Bamboo Baby and Fancypants, two of the most popular brands of Modern Cloth Nappies under one roof. From designing prints to making our own Hemp Flats we are dedicated to serving the cloth nappy community. Come see a demo of these incredible machine washable, cost effective and environmentally friendly nappies.
Dr Browns Natural Flow

Dr Browns Natural Flow

Stand: Baby City
Dr. Brown’s Natural Flow has an internal vent system that helps preserve vitamins C, A and E by minimising oxidation of breastmilk and formula, and provides positive-pressure vacuum-free feeding that reduces colic, spit-up, burping and gas. These products provide functionality for mom and good health for baby. Dr Brown’s range is well researched and developed.


Stand: Baby City

Medela offers solutions to help enhance mother and baby health through the life-giving benefits of breast milk. Medela has a long track record in basic and exploratory research, which truly sets it apart. Research is in Medela’s DNA.

Baby Sense

Stand: Baby City

The objective of Baby Sense is to provide quality calming baby care products and services for parents of babies. It starts with a strong foundation of expert knowledge and practical learning, and results in beautiful, practical and well-researched products that moms across the country have come to rely on.

Little Mouse Kids

Stand: G26

Little Mouse Kids prides itself as the exclusive distributor of luxury brands aden + anais, Ergobaby, Puckababy, Swaddleclipp, and The ranges include baby carriers, sleeping bags, muslin blankets, swaddles, bibs, towels, clips to securely attach your muslin safely to your pram or car seat. includes the baby essentials for feeding and nappy changing.

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