MamaMagic Baby Expo Joburg

Thank you for attending MamaMagic, Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Joburg Summer expo. Watch this space for more info on the Joburg Summer expo.

Exhibitor Directory

Bytjie Salf

Stand: B25

Bytjie Salf is a range of all-natural skincare products suitable for the whole family. Made from beeswax and olive oil, this range of gentle, healing balms, is 100 % chemical-free, which makes it suitable for use on the whole body and all skin types. Designed to moisturise, repair and protect. Bytjie Salf is based on the belief that what we put on our bodies should be made from nature's best.

Howelling Toys & Collectables

Stand: C30
Howelling Toys & Collectables are importers of a variety of exclusive European range of quality Toys and Plushes. For the discerning baby & child, our brands include the French-designed soft toy ranges which include Les Deglingos, Funky Garden, Les Mistinguettes and SuperZeros. In addition, we distribute the Italian range called Trudi. Make a baby smile today and visit our stand for some amazing specials or contact Vanessa 083 602 0556
Ietsie Bietsie

Ietsie Bietsie

Stand: G38

Ietsie Bietsie provides beautiful and unique handmade cloth dolls for little girls to dream, play and share precious memories. All dolls and scatters will be the perfect décor item in your babies room. Ietsie Bietsie takes pride in our range of kids tents and accessories for mom and baby.


Stand: Baby City

Doona™ was designed with a primary goal of providing parents a safe and practical mobility solution for their baby, both in and outside of the car. Doona™ is the world’s first infant car seat with a complete and fully integrated mobility solution.
Zuru Skincare

Zuru Skincare

Stand: N43

Zuru is a skincare solution that has two range of products for all women and babies. Our products have Maringa, shea butter and avocado oil, which are good in moisturizing, hydrating and maintaining beautiful skin. Our skincare products are sold online.

Bear Baby

Stand:N60 Made from 100% bamboo, Bear Baby’s blanket has a modern design with incredible benefits: It is naturally antibacterial, has natural temperature control (thus ideal for any season), is breathable, naturally chemical free, hypoallergenic, and has anti-bacterial qualities. Once you have felt the material, you won’t want anything else.


Stand N75

Pikuchi –Explore this new bee for super fashionable yet affordable baby clothes. Fancy party dresses, comfortable daily wears! Or Something cool for summer – we have it all in Pure cotton, Lace, net or Teri material. To make that smile wider- we have lots of offers that will soothe your pocket.

Pick n Pay

Pick n Pay

Stand: B37

Pick n Pay’s Tiny Tots nappies give your little one the premium care they deserve, and you the peace of mind that comes with it.

Baby College

Stand: N30
Baby College® provides weekly classes for parents and babies from birth to 3 years, offering a complete development workout that includes carefully designed physical, multi-sensory activities. Our parenting centre also offers Diet/Lactation Consultation, Infant Massage, CPR Courses, plusoptiX Eye Screening, Fitness Classes, Nanny Training, Support Groups and Eco-Mom products.


Stand: F2

Store your baby’s life-saving umbilical cord blood stem cells with Cryosave to provide for your children’s future health, for less than R300 a month.
Cord blood is not just a bag of stem cells. Clinical trials show promising results in treating autism, cerebral palsy and spinal cord injuries with umbilical cord blood.

SugarDots/Micro South Africa

Stand: A31+A32

Come and experience the wide variety of high quality products from SugarDots, Kid O, Micro Mobility, Green Start, Soft Shapes, Elegant Baby and Geospace and you are sure to find something special. Products include blankets, accessories, educational toys and games, bath toys and a variety of products to stimulate your child’s imagination and development.

Boofo Baby

Stand: N17

Boofo baby was founded by Manuela and Antonella and our baby clothing is made with love and passion. Boofo baby is committed to the supply of quality baby clothing and accessories. Our main focus is on uniqueness of brand and design as well as always maintaining excellent quality and workmanship.

Lil Things

Stand: B35

We specialise in high quality affordable items for mom and baby: 100% cotton machine washable pregnancy pillows, nursing covers, dummy bibs, pregnancy clothing and so much more! All the Lil things a mom might need! We offer wholesale manufacturing of a wide range of products and prices too.

Angel Care – Snuggle Time – 4 Moms – Bobbyio

Stand: Baby City

For over 20 years Angelcare monitors have given parents peace of mind. Angelcare offers parents the confidence to take a deep breath, relax, and savour every moment of their new life.

The Room

Stand: F6

The Room offers a wide range of hand-painted, quality crafted furniture at competitive prices. Our furniture is versatile, functional and adaptable to suit any room or theme. Whether in a nursery, children’s room, guest room or holiday home, our furniture is designed to last, and is either fully or partly assembled.


Stand: Baby City
Milton is the numer one baby sterilising brand in South Africa. It is a brand that has been tried and tested for over 60 years. Milton gives moms peace of mind that their little ones are safe and free from harmful germs.

RSA Retail Savings Bonds

Stand: E5

RSA Retail Savings Bonds are investments with the Government of South Africa which earns fixed or inflation linked interest for the term of the investment. Any individual who is a South African citizen/ resident with a valid Identity Number and who has a South African Bank account.
Furniture Manufacturing

Furniture Manufacturing

Stand: F22

Harvey Interiors is a family business focusing on beautiful, practical and economical furniture for real homes. All our pieces have been specifically designed for our own families and those of our family.


Stand: Baby City

Diversicor is dedicated to bringing the most useful, innovative and desirable products that emerge from countries around the world to the South African market. Our focus is on quality, innovation and novelty.

Lil Boh Peeps

We are a proudly South African business producing an exclusive range of handmade baby and toddler clothing & accessories. Very good quality cotton fabrics are chosen which include Japanese, Bali and Norwegan fabrics. With its fun, flowy and earthy style and colour scheme, our range has a vintage and bohemian type feel.

BabyDam Bath Divider

Stand: G35

BabyDam is a unique device that turns your adult bath into a baby’s bath. By Damming off the bath, you can decide how big you want to make the bath. Start small from new-born and “grow” the bath as baby grows, saving thousands of litres of water per year.

Baby Bells

Stand: C11

Baby Bells; a treasured keepsake inspired by the beautiful story of Angel Callers, our team embraced the legendary tales and the unique meaning behind our pregnancy bells.
Our broad range; which includes unique bib pins and dummy clips, ensures that there is a magical piece made to celebrate this magical occasion.
Edufun4kids Preschool

Edufun4kids Preschool

Stand: H28

We are an academic preschool located in Ruimsig, we cater from 6 weeks to Grade R. We feed in to several schools in the area for Grade 1. We are passionate about education and have qualified teachers and assistants in our small classes. We set the benchmark for academia.

Simply Mocktails

Stand: N32

What is a Mocktail? It’s a take on classic cocktails without the alcohol. Yes, they are 100% family friendly.
Simply Mocktails is not only alcohol free, but are fizz free and they are all iced up in slush machines providing you with a drink that will refresh your senses.

MonaLisa Mamas

Stand: N20

For moms, by moms. MonaLisa Mamas design & create gorgeous handmade, proudly South African mom & baby products. All our products were born from a passion to give back to moms – a little freedom, comfort & absolute luxury – and are handmade with ample love.

NoseFrida® & Windi®

Stand: N3

NoseFrida and Windi® are Swedish products that solve two common problems most parents have with their babies: blocked noses and gassy tummies! They are safe, effective and hygienic, recommended from birth, and endorsed by parents and medical professionals worldwide. Say goodbye to blocked noses and gassy tummies!

Disney Babies

Disney Baby is an Iconic and best recognised brand in the infant industry, bringing you products that add a dash of Magic to your time with Baby, and make life easier. We’re here to help baby grow up with the Magic of Disney. Creating magical moments right from the start.
Breastpumps & Beyond

Breastpumps & Beyond

Stand: N85

Breastpumps & Beyond has one key end goal; a mother and child’s ultimate satisfaction. We supply top end products to help moms through pregnancy, as well as post birth. Our range of breast pumps is provided by industry thought leaders; Medela. We are proud to be the sole distributors of this brand within South Africa.

Finding Whimsy

An online children’s furniture and décor destination. Made with a hint of modern design, a pinch of Nordic inspiration and a scoop of whimsical ideas, we provide a well-rounded recipe for anyone who likes to create a beautiful space for their children.

Djeco and Mombella

Stand: B29

Djeco's creative team creates toys with a spirit of freedom which leaves place for pleasure and freedom. Mombella is a high quality range of baby & toddler silicon teethers & saftey products manufactured under the strictest safety & quality controls. HEADU stimulates children's multiple intelligences by play and with entertaining teaching device


Stand: N69

Todzitots is proudly south african and is a custom designer of childrens apparel. It's products currently include babygrows for newborns, infants, toddlers boys and girls.We take pride in our South African heritage by celebraing our indigenous languages on all our items of clothing.,za
KidsMe+Greendot Baby

KidsMe+Greendot Baby

Stand: H13 & F13:
KidsMe+Greendot Baby brings you some of the best baby products manufactured locally and internationally. Services include décor, customised linen as well as bespoke furniture. Our distribution of international brands including iCandy, Kidsme, Memola and Micuna keep us up to speed with what is new and trendy on the market.

Everli Baby

The bespoke, premium children and baby clothing design company that fuses vibrant inspiration and stylish functionality into a unique range of garments and accessories. Proudly handmade in RSA with love. Everli is more than brand, it is an experience we would love to share with you. Welcome to our playground.

Ferrari Baby

Stand: C21

The name Ferrari evokes pride, performance at its best, and modern trendsetting designs. The first Scuderia Ferrari baby range is a class ahead of the rest, offering a trendy range of car seats, strollers, toys and accessories.

Aphrodite’s Garden

Stand: N45

We specialise in uniquely blended aromatheraputic birthing &; perineum massage oils, pulse point oils, soothing mists, perineum herbal sitz bath as well as lactation cookies & teas. Our products does NOT contain alcohol or harmful and synthetic ingredients like petroleum-based oils, synthetic fragrances, artificial preservatives or parabens. Halal & Natural.


Stand: N66

Rokabye manufactures modern and comfortable Handmade Fabric swings for babies/ toddlers 4 - 30 months. Great for both indoor and outdoor use. The swings are versatile, available in vibrant colours and can be used by both sensory seeking/ avoiding children. Proudly South African.

A-Zee Baby / Silvercross

Stand: B8

The largest independent, fully-fledged online baby retail store, stocking the world’s leading brands with the best pricing and service, with nationwide deliveries. Always stocking the newest and latest products available – from everyday essentials to world exclusives ‒ we have it all.


Stand: B6

Shooshoos are not just shoes. They’re custodians of first memories, protectors of knees and toes, liberators and fun-enablers, and they are there at every stage of one of the greatest adventures your little one will know: childhood.

Tayla Jean Play Mats

Stand: F7

Tayla Jean Play Mats bring you beautiful, practical and stylish play mats. We have both the tile mats and reversible play mats. Our mats are versatile, easy to clean and safe for little ones. Play in style with Tayla Jean.

Aloe Baby & Mommy

Stand: N46

Aloe Baby and Mommy is a brand inspired by a first time mom, who wants to share with other mothers and parents about the amazing aloe vera products, that she used during her pregnancy and postpartum. These products made pregnancy such a breeze and Aloe Baby and Mommy would love to share them with you.


Stand: Baby City
Karvol offers moms natural, gentle and effective relief from everyday health-related problems such as blocked noses, sinusitis cough and cold symptoms, and has done so for more than 40 years. We also cater for the whole family and are continually looking to expand our product range to suit moms’ and families’ needs.

Easy Bath & Silibaby

Stand: F15

The Easy Bath and Silibaby are proudly South African, designed to make life easier for parents. The Easy Bath is a hands-free bathing aid: baby floats safely allowing you to use both your hands when bathing baby. The Kneepal makes any kneeling activity, like bathing kids or gardening, a pleasure.


Stand: N57

Shewaisted shape wear empowers women and men to feel sexy, from inside out. We offer a range of innovative underwear and shape wear that brings the astatic in shape wear, body suits and bras. We bring together the best elements of comfort, style and good quality.

Giggles Boutique

Stand: N80
Giggles Baby Boutique is an exclusive boutique that imports name brand clothing. We love seeing miracles in great quality brands. Some of the brands we stock include: Guess, Calvin Klein, Carters, Levi’s & Nike. At Giggles Boutique we are driven by offering great quality clothing while you worry about making beautiful memories.

Bubbles in a Compact

Stand: F18

Take baby and toddler bathtime to a chemical FREE level!
Zero sulfate, natural herbs,pH6 tested 'No Tears' formula.
HHA mildness replenishes and moisturises sensitive skin.
Also suitable for busy moms as a cleanser and makeup remover.
All-in-One Compact.
Safe, Simple, Natural!!


Cerelac & Nestum

Stand: Baby City

CERELAC® gives you convenience at your fingertips – all you need to do is add water to this tasty cereal, and feed it to your baby. NESTUM is the versatile cereal that can be mixed with any baby milk*. *Use breastmilk, regular formula or a specialised formula to make baby’s cereal.


Stand: A26

Founded in 1910, Samsonite is the world’s leading luggage brand with an extensive legacy in trendsetting travel solutions, renowned for breakthrough research, development and its commitment to innovation. With a wide range of luggage and accessories geared towards kids, Samsonite ensures even it’s youngest travellers are taken care of!

Made By Risch

Stand: N90

We are a home-based company with a passion for the health and happiness of your skin. Our products are handmade with carefully selected natural ingredients to strengthen, heal and nourish all types of skin.

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