MamaMagic Baby Expo Joburg

Thank you for attending MamaMagic, Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Joburg Summer expo. Watch this space for more info on the Joburg Summer expo.

Exhibitor Directory

Prima Baby

Stand: H1

One of SA’s leading importers of the world’s famous baby brands, like Nattou with baby plush and bedding from Belguim, Oops: blocks, teethers and toys from Switzerland, Fisher Price: diaper bags, gift sets and plush, all our brands are tried and tested and all carry heavy stamps of moms approval.


Stand: B6

Shooshoos are not just shoes. They’re custodians of first memories, protectors of knees and toes, liberators and fun-enablers, and they are there at every stage of one of the greatest adventures your little one will know: childhood.

Sheepy Time

Stand: A33

Our elegant baby linen sets are made of imported Egyptian cotton. The fibres are considered to be the best for your baby’s soft skin. Sets are embroidered with standard or customised characters to compliment every nursery. Our linen is sold in sets or individual. Visit our website at:

RSA Retail Savings Bonds

Stand: E5

RSA Retail Savings Bonds are investments with the Government of South Africa which earns fixed or inflation linked interest for the term of the investment. Any individual who is a South African citizen/ resident with a valid Identity Number and who has a South African Bank account.

Simply Mocktails

Stand: N32

What is a Mocktail? It’s a take on classic cocktails without the alcohol. Yes, they are 100% family friendly.
Simply Mocktails is not only alcohol free, but are fizz free and they are all iced up in slush machines providing you with a drink that will refresh your senses.


Stand: Baby City
Launched in 2016, Piccolo is the UK’s fastest growing baby food company and now available in South Africa. We use Mediterranean inspired family recipes and organic ingredients to create tasty, balanced, nutritious meals. Passionate about giving all children the best start, we also give 10% of our profits to charity.

Everli Baby

The bespoke, premium children and baby clothing design company that fuses vibrant inspiration and stylish functionality into a unique range of garments and accessories. Proudly handmade in RSA with love. Everli is more than brand, it is an experience we would love to share with you. Welcome to our playground.
KidsMe+Greendot Baby

KidsMe+Greendot Baby

Stand: H13 & F13:
KidsMe+Greendot Baby brings you some of the best baby products manufactured locally and internationally. Services include décor, customised linen as well as bespoke furniture. Our distribution of international brands including iCandy, Kidsme, Memola and Micuna keep us up to speed with what is new and trendy on the market.

BabyBullet SA

Stand: F14

Everything you need to make the most nutrient-rich, fresh food for your baby. The Original Baby Bullet Complete Baby Care System is a 22-piece set that helps you make healthy, delicious, all-natural baby food that is perfect for every stage of development.

Aloe Baby & Mommy

Stand: N46

Aloe Baby and Mommy is a brand inspired by a first time mom, who wants to share with other mothers and parents about the amazing aloe vera products, that she used during her pregnancy and postpartum. These products made pregnancy such a breeze and Aloe Baby and Mommy would love to share them with you.


Stand: Baby City
Milton is the numer one baby sterilising brand in South Africa. It is a brand that has been tried and tested for over 60 years. Milton gives moms peace of mind that their little ones are safe and free from harmful germs.

A-Zee Baby / Silvercross

Stand: B8

The largest independent, fully-fledged online baby retail store, stocking the world’s leading brands with the best pricing and service, with nationwide deliveries. Always stocking the newest and latest products available – from everyday essentials to world exclusives ‒ we have it all.

Made By Risch

Stand: N90

We are a home-based company with a passion for the health and happiness of your skin. Our products are handmade with carefully selected natural ingredients to strengthen, heal and nourish all types of skin.

Baby Fantasy

Stand: G24

Once upon a time in Johannesburg the Gokal family set out on a journey to be a renowned one stop baby store. As we all know being great takes time. Today the Baby Fantasy store is known to be specialists in baby & children products. Being the best means having the best and that is why Baby Fantasy stocks the leading brands such asGraco, Chelino, Phillips Avent, Tommee Tippee, Snookums, Peg Perego, Maxicosi, Quiny and much more.

Mothers & Things

Stand: N74

Being a mother has been an incredible journey and the very foundation on which Mothers and Things has been built. We are always trying to make motherhood simpler, cost and time effective as well as unique. Most of our brands are imported goods, but we also like to support our local suppliers too.

Tayla Jean Play Mats

Stand: F7

Tayla Jean Play Mats bring you beautiful, practical and stylish play mats. We have both the tile mats and reversible play mats. Our mats are versatile, easy to clean and safe for little ones. Play in style with Tayla Jean.


Stand: D1

BabyStyle has a track record for developing award-winning brands including the Oyster, Hybrid & Egg travel systems and Charnwood Nursery Furniture. A family owned company, our mission is to bring to market quality products that have the wow factor, whilst never compromising on comfort, safety, functionality and style.


Stand: A26

Founded in 1910, Samsonite is the world’s leading luggage brand with an extensive legacy in trendsetting travel solutions, renowned for breakthrough research, development and its commitment to innovation. With a wide range of luggage and accessories geared towards kids, Samsonite ensures even it’s youngest travellers are taken care of!


Stand: B36

With dozens of styles and colours to choose from, Bubblegummers has something for even the most discriminating youngster. Our colourful shoes have a distinctive chewing gum aroma, which is unique and distinguishes us from other brands. These fun shoes offer the latest fashions while providing great support for little feet.

Laine Laine

Stand: N23
laine laine offers unique products that are locally designed and manufactured. Our range includes beautiful gender-neutral Baby On Board Signs and Stickers, Gender Reveal Belly Stickers and Sprinkled With Love Pee Covers. Each of these products makes the perfect gift or a spoil for yourself.

Disney Babies

Disney Baby is an Iconic and best recognised brand in the infant industry, bringing you products that add a dash of Magic to your time with Baby, and make life easier. We’re here to help baby grow up with the Magic of Disney. Creating magical moments right from the start.

M de Wet Promotions

Stand: Baby City

Uniquely designed tummy-time pillow, with teether and rattle toy. To encourage baby to lift head and neck, to enhance his/her motor skills development. Extra soft fabric on pillow's back can be used on any surface suitable for baby's practice of strengthening head and neck muscles.
Zuru Skincare

Zuru Skincare

Stand: N43

Zuru is a skincare solution that has two range of products for all women and babies. Our products have Maringa, shea butter and avocado oil, which are good in moisturizing, hydrating and maintaining beautiful skin. Our skincare products are sold online.

Bubbles in a Compact

Stand: F18

Take baby and toddler bathtime to a chemical FREE level!
Zero sulfate, natural herbs,pH6 tested 'No Tears' formula.
HHA mildness replenishes and moisturises sensitive skin.
Also suitable for busy moms as a cleanser and makeup remover.
All-in-One Compact.
Safe, Simple, Natural!!

Pick n Pay

Pick n Pay

Stand: B37

Pick n Pay’s Tiny Tots nappies give your little one the premium care they deserve, and you the peace of mind that comes with it.


Stand: Baby City

Diversicor is dedicated to bringing the most useful, innovative and desirable products that emerge from countries around the world to the South African market. Our focus is on quality, innovation and novelty.
Party Rascals

Party Rascals

Stand: A35

Fold your own themed birthday party! With our super strong fold-it-yourself cardboard products, kids can enjoy a party in a box packed with loads of entertainment. Tables, chairs, castles and accessories comes in 100’s of educational & character themes you can choose from. Fun to keep ‘em busy.

Giggles Boutique

Stand: N80
Giggles Baby Boutique is an exclusive boutique that imports name brand clothing. We love seeing miracles in great quality brands. Some of the brands we stock include: Guess, Calvin Klein, Carters, Levi’s & Nike. At Giggles Boutique we are driven by offering great quality clothing while you worry about making beautiful memories.


Stand: Baby City

Doona™ was designed with a primary goal of providing parents a safe and practical mobility solution for their baby, both in and outside of the car. Doona™ is the world’s first infant car seat with a complete and fully integrated mobility solution.

Poogy Bear

Stand: C9

Poogy Bear Infant Wear is a South African brand of baby clothing and accessories that prides ourselves on being cute and comfy. Using 100% cotton we design our range around what works well for baby in the South African Climate. We design and manufacture all of our goods in our own factory, empowering women along the way.

Ferrari Baby

Stand: C21

The name Ferrari evokes pride, performance at its best, and modern trendsetting designs. The first Scuderia Ferrari baby range is a class ahead of the rest, offering a trendy range of car seats, strollers, toys and accessories.

Fabulous Finds Boutique

Stand: N92

Fabulous finds boutique is an online boutique offering a range of beautiful quality clothing, headbands and shoes for every occasion. At our store there is something for every boy and girl.

Aphrodite’s Garden

Stand: N45

We specialise in uniquely blended aromatheraputic birthing &; perineum massage oils, pulse point oils, soothing mists, perineum herbal sitz bath as well as lactation cookies & teas. Our products does NOT contain alcohol or harmful and synthetic ingredients like petroleum-based oils, synthetic fragrances, artificial preservatives or parabens. Halal & Natural.
GB Pockit

GB Pockit

Stand: D36
A unique and one-of-a-kind travel system: when folded, this record breaker is the smallest and most compact buggy currently available on the market. Engineered with a simple two-step fold, the Pockit is practical, convenient and built to last.

Bambi & Kids

Stand: N72
Bambi & Kids are all about unique handmade essentials for little humans. All my products are made with high quality materials, using my own designs. It includes - Nursery and kids room decor, handmade fabric dolls & pillows, pretty hair accessories (headbands and clips for every occasion), swaddle blankets, knotted pillows & bumpers.

Breastpumps & Beyond

Breastpumps & Beyond

Stand: N85

Breastpumps & Beyond has one key end goal; a mother and child’s ultimate satisfaction. We supply top end products to help moms through pregnancy, as well as post birth. Our range of breast pumps is provided by industry thought leaders; Medela. We are proud to be the sole distributors of this brand within South Africa.

Lolla & Ben

Stand: H4

Lolla and Ben is a South African online retail store which offers exclusive luxury strollers and baby furniture. Sourced from both local and international manufacturers, with the objective of making globally competitive goods and services easily accessible to the South Africa market


Stand: N84

Toitus infant product range, proudly South African infant car seat covers. Toitus covers, fit all infant car seat brands. It acts as a barrier against wind, sun and all covers are water repellent. Our colourful designs are bright and playful and a must for every new little pink foot.

Baby Bells

Stand: C11

Baby Bells; a treasured keepsake inspired by the beautiful story of Angel Callers, our team embraced the legendary tales and the unique meaning behind our pregnancy bells.
Our broad range; which includes unique bib pins and dummy clips, ensures that there is a magical piece made to celebrate this magical occasion.
Ietsie Bietsie

Ietsie Bietsie

Stand: G38

Ietsie Bietsie provides beautiful and unique handmade cloth dolls for little girls to dream, play and share precious memories. All dolls and scatters will be the perfect décor item in your babies room. Ietsie Bietsie takes pride in our range of kids tents and accessories for mom and baby.

Nala Originals

Stand: N86

We make children’s clothing that is very stylish and trendy. With emphasis on quality and comfort ability.


Stand N75

Pikuchi –Explore this new bee for super fashionable yet affordable baby clothes. Fancy party dresses, comfortable daily wears! Or Something cool for summer – we have it all in Pure cotton, Lace, net or Teri material. To make that smile wider- we have lots of offers that will soothe your pocket.

Baby College

Stand: N30
Baby College® provides weekly classes for parents and babies from birth to 3 years, offering a complete development workout that includes carefully designed physical, multi-sensory activities. Our parenting centre also offers Diet/Lactation Consultation, Infant Massage, CPR Courses, plusoptiX Eye Screening, Fitness Classes, Nanny Training, Support Groups and Eco-Mom products.


Stand: N77

Tutti - meaning “All” - is a locally designed and manufactured kiddies furniture, toys and bedroom accessories brand which aims to combine beauty and functionality to transform any space into a home. Our team of homegrown artists meticulously design and individually manufacture our wide range of products using 100% locally sourced materials.
Edufun4kids Preschool

Edufun4kids Preschool

Stand: H28

We are an academic preschool located in Ruimsig, we cater from 6 weeks to Grade R. We feed in to several schools in the area for Grade 1. We are passionate about education and have qualified teachers and assistants in our small classes. We set the benchmark for academia.


Family Care Children’s Books

Looking for a little Magic? Tired of boring TV? Throw your TV set away and install a lovely bookshelf on the wall. Then fill the shelves with lots of books, from Awesome Books by Family Care. “Those who don’t believe in magic will never find it.”

SmartMax / Bristleblocks

Stand: N9
Enter and learn about the world of Magnetism with this colourful and safe magnetic construction toy range for toddlers. Smartmax stimulates hand-eye coordination, logical thinking and colour recognition whilst encouraging group play and creativity!
Smartmax is carefully designed to meet & exceed the worlds toughest safety standards, they are giant in size and non-swallowable.
The Hemp Cream

The Hemp Cream

Stand: N82

offering stunning products for babies and children, right through to adult use for anti-ageing and more, is all natural, and cutting edge. Infused with cannabinoids... it feeds into our bodies built in cannabinoid receptor system. You will enjoy MIRACULOUS results when starting our products".


t +27 11 465 8955
f 086 5373629
46 Waterford Office Park
Waterford Drive