MamaMagic The Baby Expo Joburg

Thank you for attending MamaMagic, the Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Joburg Summer expo. Watch this space for more info on the Joburg Summer expo.

Exhibitor Directory


Stand: A9

Banimal is the latest lifestyle and fashion brand on the block, launching at the MamaMagic winter expo for the first time. Banimal offers an easy-fold, lightweight, compact stroller, perfect for travelling. The trendy babygrow clothing line is perfect for the youngest of banimals, with individually designed illustrations.

Toy Toggle

Stand: N21

Toy Toggle stops toys and bottles from constantly being dropped on the floor. This handy new product keeps your child’s toys, bottles, sippy-cups or dummies securely attached to their highchair, car seat or pram. They’re kept clean and within easy reach of your child. And the best part? No more lost toys!


Stand: N4

Make sure the people you care about are looked after.
Get great value life, disability and family funeral cover combos for you and your employees.
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Julie Kay Belly Way

Julie Kay Belly Way

Stand: B5

Julie Kay Belly Way offers bracing for during and after pregnancy to support your body! Designed by physiotherapist Julie Kay to relieve the aches and pains of pregnancy by supporting your heavy belly and to flatten your belly after baby. Preserve, protect and restore your body after baby!

Tiny Love

Stand: Baby City

Tiny Love is an established international company and the winner of various global awards for its innovative and advanced range of toys. Tiny Love specialises in baby developmental toys, using the seven elements of development. Tiny Love is the international soft developmental baby products leader.

Love to Dream and Trunki

Stand: E1

Trunki is a leading children’s travel products brand. The Trunki product range includes: Trunki – world’s first ride on, pull along suitcase; BoostApak – car booster seat which doubles as a backpack; PaddlePak – the watertight packpack; SnooziHedz – three-in-one travel pal, pillow and blanket and the ToyBox – a four-in-one toybox that transforms into a rocker, cart and ride-on.

Ruby Melon

Stand: H11

Founded in 2009, Ruby Melon is a passion project that combines a knowledge of baby stimulation with a touch of flair. We love what we do and are proud to offer our growing range of pretty but practical baby and toddler developmental toys and nursery décor.

Duett Kids Furniture

Stand: G3
Duett Kids Furniture is an online furniture store selling a range of children’s bedroom furniture that has a sleep solution for every stage from Toddler to Teen. Our range includes beginner beds, bunk beds and clever storage solutions; all in a simple, clean style that works with any décor theme.


Stand: N87

Owlways is a manufacture of baby accessories which includes different types of bibs, dummy clips, and a range of handy travelling changing mats, burb cloths, and a nappy clutch. We further manufacture kid’s bedroom décor like wooden tables, chairs, shelves and laundry baskets according to your choice of finish.

Actor Pharma

Stand: Baby City

Actor Pharma supplies quality world-class pharmaceutical products. Look out for: Stérimar™ ‒ a sea water nasal spray range; Hedelix® Cough Syrup – a herbal expectorant; Dexolé Bébé™ ‒ a dexpanthenol ointment; Sidroga® – a herbal tea range for moms and babies, and PoxClin™ CoolMousse – for the relief of chicken pox symptoms.


Stand: A26

Founded in 1910, Samsonite is the world’s leading luggage brand with an extensive legacy in trendsetting travel solutions, renowned for breakthrough research, development and its commitment to innovation. With a wide range of luggage and accessories geared towards kids, Samsonite ensures even it’s youngest travellers are taken care of!

Splashy Dashers

Stand: B29

Unique waterproof self-propelled pool and bath toys with lifelike whirly twirly movements. Loads of different characters. Collect ‘em all!


Stand: C15

BiddyKins, overall winner in MamaMagic 2016 Baby Essentials category, offers the largest range of high quality cloth nappies and nappy accessories. Other products include our award-winning teether, bibs, bandana bibs and feeding bibs. Our nursing covers and stroller bags, which were category and parent’s choice finalists, will also be available.

Natures Delicacies

Stand: D23

Come taste our large variety of healthier alternative gluten free & 100% natural food snacks for toddlers and parents on the go. Fruit Bowl (fruit made fun) and nakd wholefoods are ideal for lunch boxes. Healthy made yummy!! SUPER SHOW DEALS EXCLUSIVE TO MamaMagic EXPO VISITORS!!


Stand: H29 & Baby City

Vicks Baby Rub gently moisturises, soothes, calms and relaxes your baby with its dermatologically approved formulation of rosemary, lavender, eucalyptus and Aloe Vera. The TLC of mom’s warm, loving touch, combined with this soothing rub means fewer sniffles and more happy cuddles in the nursery. For babies three months and older.

NooNoo Pie

Stand: D17

Noonoo Pie specialises in super soft stretch wrap carriers, made in South Africa from fabric to finish. We also make a range of other mom and baby essentials and nursery décor items such as the Everyday Shawl, Tuck Me Tight Swaddler, Nursery Baskets, Cuddle Cloths and Heartbeat Canvas.


Stand: N66

Rokabye manufactures modern and comfortable Handmade Fabric swings for babies/ toddlers 4 - 30 months. Great for both indoor and outdoor use. The swings are versatile, available in vibrant colours and can be used by both sensory seeking/ avoiding children. Proudly South African.


Stand: C3

We deliver childcare products that not only incorporate celebrated Dutch design, but that also radiate a chic, cosmopolitan air. We are passionate about design, art, children and travel. We are continually seeking to create highly desirable and beautiful products that truly evoke emotion and facilitate family life.

Cloud Nine Nursery Essentials

Cloud Nine Nursery Essentials is a kick start for your nursery covering the basics! We offer a packaged deal where you can buy matching essentials (200 Percale cotton) – individual cot bumpers, fitted sheet, sleeping bag for baby, change mat cover, diaper caddy, lampshade and all packaged in a laundry bag.


Stand: G28
BeSafe is a world leader in child car seat safety. BeSafe has an international reputation for innovation and award-winning safety. As leaders in this field, BeSafe remain knowledge leaders and we host talks throughout the show around driving safety, anti-hijacking and finding the best possible product for your child.

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