MamaMagic Baby Expo Joburg

Thank you for attending MamaMagic, Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Joburg Summer expo. Watch this space for more info on the Joburg Summer expo.

Exhibitor Directory

LoveLeigh Baby

LoveLeigh Baby

Stand: N18

LoveLeigh Baby introduces our brand new product, the Sleepy Strap - Head support for sleeping babies in car seats. Have peace of mind when driving while the Sleepy Strap supports your sleeping child's head. Suitable for any child car seat, easily adjustable and very user friendly!
Pick n Pay

Pick n Pay

Stand: B37

Pick n Pay’s Tiny Tots nappies give your little one the premium care they deserve, and you the peace of mind that comes with it.

NoseFrida® & Windi®

Stand: N3

NoseFrida and Windi® are Swedish products that solve two common problems most parents have with their babies: blocked noses and gassy tummies! They are safe, effective and hygienic, recommended from birth, and endorsed by parents and medical professionals worldwide. Say goodbye to blocked noses and gassy tummies!
Motorola Snuggletime

Motorola Snuggletime

Stand: Baby City

Snuggletime snuggles mothers and babies in love and unique products for every moment of the journey. Snuggletime offers a sleep solution to moms, babies and toddlers.

Dummy Snapz

Stand: N96 Our Popular Dummy Strapz are used for dummies, teething rings and toys. Over 100 designs to choose from. They are cute, functional and lovingly designed by a Mom. Baby JJ Designs creates personalised Digital Designs for any occasion. Our Keepsake Designs are perfect for any age celebration and any theme.

Advanced Health

Stand: C23

In today’s fast-paced lifestyle we all need more time, more time at work, more time with our families. At Advanced Health we value TIME. We commit to getting you back to your daily activities with minimal interferences and little to no time away from the things you most value.
Nordic Inspired Christmas Gnomes

Nordic Inspired Christmas Gnomes

Stand: N58

We just adore our range of Nordic gnomes, angels and mice. Look forward to displaying these special treasures year after year for Christmas. As you will see some of our gnomes, faires and angels are even suitable to leave out all year round. They make special gifts as well as beautiful décor.

Made By Risch

Stand: N90

We are a home-based company with a passion for the health and happiness of your skin. Our products are handmade with carefully selected natural ingredients to strengthen, heal and nourish all types of skin.


Stand: B36

With dozens of styles and colours to choose from, Bubblegummers has something for even the most discriminating youngster. Our colourful shoes have a distinctive chewing gum aroma, which is unique and distinguishes us from other brands. These fun shoes offer the latest fashions while providing great support for little feet.

Bambi & Kids

Stand: N72
Bambi & Kids are all about unique handmade essentials for little humans. All my products are made with high quality materials, using my own designs. It includes - Nursery and kids room decor, handmade fabric dolls & pillows, pretty hair accessories (headbands and clips for every occasion), swaddle blankets, knotted pillows & bumpers.

The Room

Stand: F6

The Room offers a wide range of hand-painted, quality crafted furniture at competitive prices. Our furniture is versatile, functional and adaptable to suit any room or theme. Whether in a nursery, children’s room, guest room or holiday home, our furniture is designed to last, and is either fully or partly assembled.

Lil Things

Stand: B35

We specialise in high quality affordable items for mom and baby: 100% cotton machine washable pregnancy pillows, nursing covers, dummy bibs, pregnancy clothing and so much more! All the Lil things a mom might need! We offer wholesale manufacturing of a wide range of products and prices too.


Stand: G1

Babyhood is an Australian-owned brand that manufactures and designs baby goods with the strictest safety standards internationally. We aspire to provide you with a product of the finest quality at an affordable price. We manufacture cots, prams, draws, glider chairs and linen. All items are covered by our international guarantee.
The Hemp Cream

The Hemp Cream

Stand: N82

offering stunning products for babies and children, right through to adult use for anti-ageing and more, is all natural, and cutting edge. Infused with cannabinoids... it feeds into our bodies built in cannabinoid receptor system. You will enjoy MIRACULOUS results when starting our products".

The Elle Collection

Stand: D20

Birthdays, Christenings, Weddings, Christmas, etc
Let our creativity make your special days - EXTRA SPECIAL!
We do personalized printing on clothing for Babies, Boys, Girls & Adults!
Tutus galore!! Custom made tutu skirts, dresses and beautiful headbands in any colour

To order email
Like us on Facebook

Fab Build

Stand: N88

FABBUILD is an educational life-size building kit that stimulates creative and practical skills in kids of all ages. Structures can be decorated using different fabrics and blankets for hours of fun. FABBUILD is great to use at home, playschools, primary schools and an excellent occupational therapeutic tool in paediatric practices.
Hannah’s crown

Hannah’s crown

Stand: N44

Hannah’s crown creations are for little ones with Big dreams. Our handmade unicorns and horses on wooden sticks and our dino tails are all handmade in South Africa and bring such fun for outdoor activities. The ever so popular BaaBaa karoo lambs are handmade in South Africa and these qute soft toy lammies are the perfect gift for special celebrations.


Stand: N87

Owlways is a manufacture of baby accessories which includes different types of bibs, dummy clips, and a range of handy travelling changing mats, burb cloths, and a nappy clutch. We further manufacture kid’s bedroom décor like wooden tables, chairs, shelves and laundry baskets according to your choice of finish.

Everli Baby

The bespoke, premium children and baby clothing design company that fuses vibrant inspiration and stylish functionality into a unique range of garments and accessories. Proudly handmade in RSA with love. Everli is more than brand, it is an experience we would love to share with you. Welcome to our playground.


Stand: D19

At Life Products sources its products from DSM Nutritional Products South Africa, a global and world leader in the production and manufacture of nutritional ingredients particularly vitamins and specialty nutritional ingredients. Our Mi-Vitamin range offers comprehensive multi micronutrients (vitamins and minerals) for all ages.


Stand: D1

BabyStyle has a track record for developing award-winning brands including the Oyster, Hybrid & Egg travel systems and Charnwood Nursery Furniture. A family owned company, our mission is to bring to market quality products that have the wow factor, whilst never compromising on comfort, safety, functionality and style.

Bubbles in a Compact

Stand: F18

Take baby and toddler bathtime to a chemical FREE level!
Zero sulfate, natural herbs,pH6 tested 'No Tears' formula.
HHA mildness replenishes and moisturises sensitive skin.
Also suitable for busy moms as a cleanser and makeup remover.
All-in-One Compact.
Safe, Simple, Natural!!

Nala Originals

Stand: N86

We make children’s clothing that is very stylish and trendy. With emphasis on quality and comfort ability.

MonaLisa Mamas

Stand: N20

For moms, by moms. MonaLisa Mamas design & create gorgeous handmade, proudly South African mom & baby products. All our products were born from a passion to give back to moms – a little freedom, comfort & absolute luxury – and are handmade with ample love.

Poogy Bear

Stand: C9

Poogy Bear Infant Wear is a South African brand of baby clothing and accessories that prides ourselves on being cute and comfy. Using 100% cotton we design our range around what works well for baby in the South African Climate. We design and manufacture all of our goods in our own factory, empowering women along the way.

TopTots Mother & Child

Toptots Mother and Child Workshops, looks at the development of a child from birth to preschool. We understand which areas are important to develop and our activities are arranged according to the age level of the child. At Toptots we provide stimulating ideas with the emphasis on fun!

Bubsh Kidz

Stand: N8

All our products are handmade with love. A proudly South African custom made range of infant bibs, shorts and hair bows, in gorgeous fabrics.Versatile muslin face clothes and wraps in a range of fun designs. A must have range of wooden educational tools. A range of custom made baby room décor.


Stand: B6

Shooshoos are not just shoes. They’re custodians of first memories, protectors of knees and toes, liberators and fun-enablers, and they are there at every stage of one of the greatest adventures your little one will know: childhood.


Stand: Baby City

Diversicor is dedicated to bringing the most useful, innovative and desirable products that emerge from countries around the world to the South African market. Our focus is on quality, innovation and novelty.

Bear Baby

Stand:N60 Made from 100% bamboo, Bear Baby’s blanket has a modern design with incredible benefits: It is naturally antibacterial, has natural temperature control (thus ideal for any season), is breathable, naturally chemical free, hypoallergenic, and has anti-bacterial qualities. Once you have felt the material, you won’t want anything else.

Simply Mocktails

Stand: N32

What is a Mocktail? It’s a take on classic cocktails without the alcohol. Yes, they are 100% family friendly.
Simply Mocktails is not only alcohol free, but are fizz free and they are all iced up in slush machines providing you with a drink that will refresh your senses.


Stand: G28 At Stokke, we have been creating innovative solutions for children since 1972. We never compromise on doing what is best for the child, safety as well as extraordinary quality are always our top priorities. We challenge conventional thinking and continually strive to make smart, stylish products that meet your family’s needs seamlessly fitting into your home life.
National Sea Rescue Institute

National Sea Rescue Institute

Stand C16: Help the National Sea Rescue Institute save lives and stand a chance to win R50 000 every month and R100 000 annually. Please visit our stand to become part of this great cause!


Stand: A26

Founded in 1910, Samsonite is the world’s leading luggage brand with an extensive legacy in trendsetting travel solutions, renowned for breakthrough research, development and its commitment to innovation. With a wide range of luggage and accessories geared towards kids, Samsonite ensures even it’s youngest travellers are taken care of!


Lil-Lets understands women. That’s why we’ve created a range of products to suit you and all your period needs. From pads, liners, tampons, washes, wipes & powders; we now introduce the Lil-Lets Maternity Pad. Our maternity pad is everything a maternity pad should be; helping you feel confident and secure.

Baby Fantasy

Stand: G24

Once upon a time in Johannesburg the Gokal family set out on a journey to be a renowned one stop baby store. As we all know being great takes time. Today the Baby Fantasy store is known to be specialists in baby & children products. Being the best means having the best and that is why Baby Fantasy stocks the leading brands such asGraco, Chelino, Phillips Avent, Tommee Tippee, Snookums, Peg Perego, Maxicosi, Quiny and much more.


Stand: N84

Toitus infant product range, proudly South African infant car seat covers. Toitus covers, fit all infant car seat brands. It acts as a barrier against wind, sun and all covers are water repellent. Our colourful designs are bright and playful and a must for every new little pink foot.

Papino Kids

Stand: A27

Papino Kids is a unique new clothing line bringing fun, fresh and stylish baby and kids garments to South Africa. You can choose from our 100% soft organic bamboo towels, to our adorable matching mom and daughter swimwear. Ensure you stand out from the crowd with these new styles.

Howelling Toys & Collectables

Stand: C30
Howelling Toys & Collectables are importers of a variety of exclusive European range of quality Toys and Plushes. For the discerning baby & child, our brands include the French-designed soft toy ranges which include Les Deglingos, Funky Garden, Les Mistinguettes and SuperZeros. In addition, we distribute the Italian range called Trudi. Make a baby smile today and visit our stand for some amazing specials or contact Vanessa 083 602 0556


Stand: N65

LifeBaby welcomes our parents and babies from 2 days - 36 months.
Our clean and sterile infant wellness centre strives to better the health and wellness in all our babies through power of the water.
Furniture Manufacturing

Furniture Manufacturing

Stand: F22

Harvey Interiors is a family business focusing on beautiful, practical and economical furniture for real homes. All our pieces have been specifically designed for our own families and those of our family.

Aloe Baby & Mommy

Stand: N46

Aloe Baby and Mommy is a brand inspired by a first time mom, who wants to share with other mothers and parents about the amazing aloe vera products, that she used during her pregnancy and postpartum. These products made pregnancy such a breeze and Aloe Baby and Mommy would love to share them with you.
Four Season Touch of Nature

Four Season Touch of Nature

Stand: F18

Take baby and toddler bathtime to a chemical FREE level! Zero sulfate, natural herbs, pH6 tested 'no tears' formula. HHA mildness replenishes and moisturises sensitive skin. Also suitable for busy moms as a cleanser and makeup remover. All-in-one Compact. Safe, Simple, Natural!!


Stand A1:
Foppapedretti is there for you from the first moment of your child’s life, to offer maximum safety and comfort. From car seats to strollers and travel systems, all our products are designed and made in Italy, helping your child grow up happy and secure in their most loved environments.

Bytjie Salf

Stand: B25

Bytjie Salf is a range of all-natural skincare products suitable for the whole family. Made from beeswax and olive oil, this range of gentle, healing balms, is 100 % chemical-free, which makes it suitable for use on the whole body and all skin types. Designed to moisturise, repair and protect. Bytjie Salf is based on the belief that what we put on our bodies should be made from nature's best.

Lil Boh Peeps

We are a proudly South African business producing an exclusive range of handmade baby and toddler clothing & accessories. Very good quality cotton fabrics are chosen which include Japanese, Bali and Norwegan fabrics. With its fun, flowy and earthy style and colour scheme, our range has a vintage and bohemian type feel.

Gululu SA

Stand: N46

Gululu takes you beyond the water bottle ! It's a safe, fun and interactive companion for children that encourages healthy drinking habits! Drinking water awakens a virtual pet that lives inside the bottle, engaging your child in play. Sensory technology measures your child's fluid intake and relays the information via the mobile app.
Adcock Ingram

Adcock Ingram

Stand: Baby City

Adcock Ingram will be showcasing an extensive range of offerings such as Panado Paediatric Syrups, Probiflora Infant Drops and TLC Baby Wipes. For Mom we have Gyna Guard, which takes care of her intimate hygiene throughout pregnancy and beyond. For growing toddlers, Gummy Vites is the fun way to supplement kiddies’ health.
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