MamaMagic Baby Expo Joburg

Thank you for attending MamaMagic, Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Joburg Summer expo. Watch this space for more info on the Joburg Summer expo.

Exhibitor Directory



Stand: B6

Shooshoos are not just shoes. They’re custodians of first memories, protectors of knees and toes, liberators and fun-enablers, and they are there at every stage of one of the greatest adventures your little one will know: childhood.
Nordic Inspired Christmas Gnomes

Nordic Inspired Christmas Gnomes

Stand: N58

We just adore our range of Nordic gnomes, angels and mice. Look forward to displaying these special treasures year after year for Christmas. As you will see some of our gnomes, faires and angels are even suitable to leave out all year round. They make special gifts as well as beautiful décor.

BabyDam Bath Divider

Stand: G35

BabyDam is a unique device that turns your adult bath into a baby’s bath. By Damming off the bath, you can decide how big you want to make the bath. Start small from new-born and “grow” the bath as baby grows, saving thousands of litres of water per year.

Huggies Wipes

Stand: N13 & Baby City

Huggies® is part of Kimberly-Clark South Africa, a subsidiary of the US-based Kimberly-Clark Corporation, which markets innovative health and hygiene products that people come into contact with every day.

Baby Fantasy

Stand: G24

Once upon a time in Johannesburg the Gokal family set out on a journey to be a renowned one stop baby store. As we all know being great takes time. Today the Baby Fantasy store is known to be specialists in baby & children products. Being the best means having the best and that is why Baby Fantasy stocks the leading brands such asGraco, Chelino, Phillips Avent, Tommee Tippee, Snookums, Peg Perego, Maxicosi, Quiny and much more.

KidsMe+Greendot Baby

KidsMe+Greendot Baby

Stand: H13 & F13:
KidsMe+Greendot Baby brings you some of the best baby products manufactured locally and internationally. Services include décor, customised linen as well as bespoke furniture. Our distribution of international brands including iCandy, Kidsme, Memola and Micuna keep us up to speed with what is new and trendy on the market.

SmartMax / Bristleblocks

Stand: N9
Enter and learn about the world of Magnetism with this colourful and safe magnetic construction toy range for toddlers. Smartmax stimulates hand-eye coordination, logical thinking and colour recognition whilst encouraging group play and creativity!
Smartmax is carefully designed to meet & exceed the worlds toughest safety standards, they are giant in size and non-swallowable.

Ferrari Baby

Stand: C21

The name Ferrari evokes pride, performance at its best, and modern trendsetting designs. The first Scuderia Ferrari baby range is a class ahead of the rest, offering a trendy range of car seats, strollers, toys and accessories.

Cute Curiosity Boutique

Stand: E4

We are the designers, manufacturers and importers of cute baby clothing. Looking for something cute . Cute curiosity has you covered . Come to stall e4 to view our exclusive range of baby wear, accessories, baby turbans and much more.

Gifts & More

Stand: B37

Gifts and More SA brings you:
SwimTrainer the first NRCS approved baby swimming aid from as young as 3 Months old.
MyDesk is an ergonomic Desk & chair set that grows with your child
Bigmouth Inc, best summer ever, with their quirky floats, beach blankets, kiddies’ pools and more

Hello World

Stand: N64

The Hello World Book series covers everything from pregnancy, labour, birth, breastfeeding, bottle feeding, introduction to solids and growth and development from 0- 5 years. And now we offer beautiful Baby Bags and Changing mats that covers every need
Four Season Touch of Nature

Four Season Touch of Nature

Stand: F18

Take baby and toddler bathtime to a chemical FREE level! Zero sulfate, natural herbs, pH6 tested 'no tears' formula. HHA mildness replenishes and moisturises sensitive skin. Also suitable for busy moms as a cleanser and makeup remover. All-in-one Compact. Safe, Simple, Natural!!

Tanzalee & N’ Varro.Co

Stand: N89

We aim at quality with affordability.
Because everyone deserves the best.
Come visit our stand at Newbies N89 you won't be disappointed or leave empty handed.

Lil Boh Peeps

We are a proudly South African business producing an exclusive range of handmade baby and toddler clothing & accessories. Very good quality cotton fabrics are chosen which include Japanese, Bali and Norwegan fabrics. With its fun, flowy and earthy style and colour scheme, our range has a vintage and bohemian type feel.

SugarDots/Micro South Africa

Stand: A31+A32

Come and experience the wide variety of high quality products from SugarDots, Kid O, Micro Mobility, Green Start, Soft Shapes, Elegant Baby and Geospace and you are sure to find something special. Products include blankets, accessories, educational toys and games, bath toys and a variety of products to stimulate your child’s imagination and development.

Nala Originals

Stand: N86

We make children’s clothing that is very stylish and trendy. With emphasis on quality and comfort ability.
Adcock Ingram

Adcock Ingram

Stand: Baby City

Adcock Ingram will be showcasing an extensive range of offerings such as Panado Paediatric Syrups, Probiflora Infant Drops and TLC Baby Wipes. For Mom we have Gyna Guard, which takes care of her intimate hygiene throughout pregnancy and beyond. For growing toddlers, Gummy Vites is the fun way to supplement kiddies’ health.


Stand: D33

The iCandy is the recipe for innovation - British craftsmanship and no limits. One of the key differences with an iCandy product is the use of aeronautical technology. The standard of engineering and luxurious level of material rival that of a plane, not a pushchair. The results are seen and felt in effortless performance.


Stand: N66

Rokabye manufactures modern and comfortable Handmade Fabric swings for babies/ toddlers 4 - 30 months. Great for both indoor and outdoor use. The swings are versatile, available in vibrant colours and can be used by both sensory seeking/ avoiding children. Proudly South African.

A-Zee Baby / Silvercross

Stand: B8

The largest independent, fully-fledged online baby retail store, stocking the world’s leading brands with the best pricing and service, with nationwide deliveries. Always stocking the newest and latest products available – from everyday essentials to world exclusives ‒ we have it all.
Edufun4kids Preschool

Edufun4kids Preschool

Stand: H28

We are an academic preschool located in Ruimsig, we cater from 6 weeks to Grade R. We feed in to several schools in the area for Grade 1. We are passionate about education and have qualified teachers and assistants in our small classes. We set the benchmark for academia.

Everli Baby

The bespoke, premium children and baby clothing design company that fuses vibrant inspiration and stylish functionality into a unique range of garments and accessories. Proudly handmade in RSA with love. Everli is more than brand, it is an experience we would love to share with you. Welcome to our playground.

Kdees Online Boutique

Stand: N41

Kdees Online Boutique is an Online Store which specialises in special occasion dresses for children and babies. Visit us for outfits for baptisms, baby’s first birthday, and flower girl / graduation outfits. Teamed with Lila bow every outfit is made spectacular with a matching hair bow.

Fabulous Finds Boutique

Stand: N92

Fabulous finds boutique is an online boutique offering a range of beautiful quality clothing, headbands and shoes for every occasion. At our store there is something for every boy and girl.

Sit Sit So Rocking Chairs

Stand: D29

South Africa’s Favourite Rocking Chair – Sit Sit So, boasting our signature “Chiro-Lumbar Backrest”, ensures a comfortable nursing experience for both mommy and baby.
Complete with raised armrests, removable slipcovers, custom colours and feeding accessories. Nationwide delivery can be arranged. Let us rock your world! Sit Sit So Rocking Chairs.

Bambi & Kids

Stand: N72
Bambi & Kids are all about unique handmade essentials for little humans. All my products are made with high quality materials, using my own designs. It includes - Nursery and kids room decor, handmade fabric dolls & pillows, pretty hair accessories (headbands and clips for every occasion), swaddle blankets, knotted pillows & bumpers.

Breastpumps & Beyond

Breastpumps & Beyond

Stand: N85

Breastpumps & Beyond has one key end goal; a mother and child’s ultimate satisfaction. We supply top end products to help moms through pregnancy, as well as post birth. Our range of breast pumps is provided by industry thought leaders; Medela. We are proud to be the sole distributors of this brand within South Africa.

Aphrodite’s Garden

Stand: N45

We specialise in uniquely blended aromatheraputic birthing &; perineum massage oils, pulse point oils, soothing mists, perineum herbal sitz bath as well as lactation cookies & teas. Our products does NOT contain alcohol or harmful and synthetic ingredients like petroleum-based oils, synthetic fragrances, artificial preservatives or parabens. Halal & Natural.

Dummy Snapz

Stand: N96 Our Popular Dummy Strapz are used for dummies, teething rings and toys. Over 100 designs to choose from. They are cute, functional and lovingly designed by a Mom. Baby JJ Designs creates personalised Digital Designs for any occasion. Our Keepsake Designs are perfect for any age celebration and any theme.

Disney Babies

Disney Baby is an Iconic and best recognised brand in the infant industry, bringing you products that add a dash of Magic to your time with Baby, and make life easier. We’re here to help baby grow up with the Magic of Disney. Creating magical moments right from the start.

Prima Baby

Stand: H1

One of SA’s leading importers of the world’s famous baby brands, like Nattou with baby plush and bedding from Belguim, Oops: blocks, teethers and toys from Switzerland, Fisher Price: diaper bags, gift sets and plush, all our brands are tried and tested and all carry heavy stamps of moms approval.

Aloe Baby & Mommy

Stand: N46

Aloe Baby and Mommy is a brand inspired by a first time mom, who wants to share with other mothers and parents about the amazing aloe vera products, that she used during her pregnancy and postpartum. These products made pregnancy such a breeze and Aloe Baby and Mommy would love to share them with you.


Lil-Lets understands women. That’s why we’ve created a range of products to suit you and all your period needs. From pads, liners, tampons, washes, wipes & powders; we now introduce the Lil-Lets Maternity Pad. Our maternity pad is everything a maternity pad should be; helping you feel confident and secure.

Tower Kids

Stand: G2

TOWER Kids has developed and designed products to stimulate and encourage learning. Each product has been tested by a paediatric physiotherapist to ensure the best quality and learning benefits for your child. TOWER Kids activity sets are great for fine motor skills, problem solving, creativity, sensory play and much more.

Baby College

Stand: N30
Baby College® provides weekly classes for parents and babies from birth to 3 years, offering a complete development workout that includes carefully designed physical, multi-sensory activities. Our parenting centre also offers Diet/Lactation Consultation, Infant Massage, CPR Courses, plusoptiX Eye Screening, Fitness Classes, Nanny Training, Support Groups and Eco-Mom products.

Tayla Jean Play Mats

Stand: F7

Tayla Jean Play Mats bring you beautiful, practical and stylish play mats. We have both the tile mats and reversible play mats. Our mats are versatile, easy to clean and safe for little ones. Play in style with Tayla Jean.

NoseFrida® & Windi®

Stand: N3

NoseFrida and Windi® are Swedish products that solve two common problems most parents have with their babies: blocked noses and gassy tummies! They are safe, effective and hygienic, recommended from birth, and endorsed by parents and medical professionals worldwide. Say goodbye to blocked noses and gassy tummies!

Deryan & Ko-coon

Stand: C28

Ko-coon – a family heirloom. Artisan collection of Moses baskets, changing mats and merino wool bedding. Natural fibers and community upliftment are our hallmarks. Endorsed by Physios & OTs.
Deryan – the Dutch brand brings you their award-winning pop up travel cots and mosquito-nets. Perfect for both indoor/outdoor. Light, comfy, UV, mozzie-protection.

Rabbit Kidzz

Stand: D9

Home-made with love ‒ we bring to you the finest baby nursery bedding, like cot bumpers, crib sheets, baby blankets and carry cots, all custom-made using only the highest quality materials. Unique baby clothing, hand-made with 100% cotton.

Baby Bells

Stand: C11

Baby Bells; a treasured keepsake inspired by the beautiful story of Angel Callers, our team embraced the legendary tales and the unique meaning behind our pregnancy bells.
Our broad range; which includes unique bib pins and dummy clips, ensures that there is a magical piece made to celebrate this magical occasion.

Angel Care – Snuggle Time – 4 Moms – Bobbyio

Stand: Baby City

For over 20 years Angelcare monitors have given parents peace of mind. Angelcare offers parents the confidence to take a deep breath, relax, and savour every moment of their new life.


Stand: Baby City
Karvol offers moms natural, gentle and effective relief from everyday health-related problems such as blocked noses, sinusitis cough and cold symptoms, and has done so for more than 40 years. We also cater for the whole family and are continually looking to expand our product range to suit moms’ and families’ needs.
National Sea Rescue Institute

National Sea Rescue Institute

Stand C16: Help the National Sea Rescue Institute save lives and stand a chance to win R50 000 every month and R100 000 annually. Please visit our stand to become part of this great cause!

Huggies® Nappy Pants

The moment your baby starts to wriggle and move, they are ready to wear Huggies® Nappy Pants. Huggies® Nappy Pants are as absorbent as regular open nappies, but are uniquely designed to fit like underwear, with an all-round breathable stretchy waistband, giving your baby freedom to move more easily.

Sheepy Time

Stand: A33

Our elegant baby linen sets are made of imported Egyptian cotton. The fibres are considered to be the best for your baby’s soft skin. Sets are embroidered with standard or customised characters to compliment every nursery. Our linen is sold in sets or individual. Visit our website at:

Lolla & Ben

Stand: H4

Lolla and Ben is a South African online retail store which offers exclusive luxury strollers and baby furniture. Sourced from both local and international manufacturers, with the objective of making globally competitive goods and services easily accessible to the South Africa market


Stand: A26

Founded in 1910, Samsonite is the world’s leading luggage brand with an extensive legacy in trendsetting travel solutions, renowned for breakthrough research, development and its commitment to innovation. With a wide range of luggage and accessories geared towards kids, Samsonite ensures even it’s youngest travellers are taken care of!


Stand N75

Pikuchi –Explore this new bee for super fashionable yet affordable baby clothes. Fancy party dresses, comfortable daily wears! Or Something cool for summer – we have it all in Pure cotton, Lace, net or Teri material. To make that smile wider- we have lots of offers that will soothe your pocket.

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