MamaMagic Baby Expo Joburg

Thank you for attending MamaMagic, Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Joburg Summer expo. Watch this space for more info on the Joburg Summer expo.

Exhibitor Directory



Pop. Play. Sleep. Setting up and folding away this travel cot takes just seconds. Designed to be safe and strong but still superlight, this versatile cot can be used anywhere. Wherever your journey takes you, it is always the ideal place for your baby to play or sleep.


Stand: N65

LifeBaby welcomes our parents and babies from 2 days - 36 months.
Our clean and sterile infant wellness centre strives to better the health and wellness in all our babies through power of the water.

Family Care Children’s Books

Looking for a little Magic? Tired of boring TV? Throw your TV set away and install a lovely bookshelf on the wall. Then fill the shelves with lots of books, from Awesome Books by Family Care. “Those who don’t believe in magic will never find it.”


Stand: D1

BabyStyle has a track record for developing award-winning brands including the Oyster, Hybrid & Egg travel systems and Charnwood Nursery Furniture. A family owned company, our mission is to bring to market quality products that have the wow factor, whilst never compromising on comfort, safety, functionality and style.

Lil Things

Stand: B35

We specialise in high quality affordable items for mom and baby: 100% cotton machine washable pregnancy pillows, nursing covers, dummy bibs, pregnancy clothing and so much more! All the Lil things a mom might need! We offer wholesale manufacturing of a wide range of products and prices too.

The Room

Stand: F6

The Room offers a wide range of hand-painted, quality crafted furniture at competitive prices. Our furniture is versatile, functional and adaptable to suit any room or theme. Whether in a nursery, children’s room, guest room or holiday home, our furniture is designed to last, and is either fully or partly assembled.

SmartMax / Bristleblocks

Stand: N9
Enter and learn about the world of Magnetism with this colourful and safe magnetic construction toy range for toddlers. Smartmax stimulates hand-eye coordination, logical thinking and colour recognition whilst encouraging group play and creativity!
Smartmax is carefully designed to meet & exceed the worlds toughest safety standards, they are giant in size and non-swallowable.

Lil Boh Peeps

We are a proudly South African business producing an exclusive range of handmade baby and toddler clothing & accessories. Very good quality cotton fabrics are chosen which include Japanese, Bali and Norwegan fabrics. With its fun, flowy and earthy style and colour scheme, our range has a vintage and bohemian type feel.

BabyDam Bath Divider

Stand: G35

BabyDam is a unique device that turns your adult bath into a baby’s bath. By Damming off the bath, you can decide how big you want to make the bath. Start small from new-born and “grow” the bath as baby grows, saving thousands of litres of water per year.

Tanzalee & N’ Varro.Co

Stand: N89

We aim at quality with affordability.
Because everyone deserves the best.
Come visit our stand at Newbies N89 you won't be disappointed or leave empty handed.

National Sea Rescue Institute

National Sea Rescue Institute

Stand C16: Help the National Sea Rescue Institute save lives and stand a chance to win R50 000 every month and R100 000 annually. Please visit our stand to become part of this great cause!

Prima Baby

Stand: H1

One of SA’s leading importers of the world’s famous baby brands, like Nattou with baby plush and bedding from Belguim, Oops: blocks, teethers and toys from Switzerland, Fisher Price: diaper bags, gift sets and plush, all our brands are tried and tested and all carry heavy stamps of moms approval.
Motorola Snuggletime

Motorola Snuggletime

Stand: Baby City

Snuggletime snuggles mothers and babies in love and unique products for every moment of the journey. Snuggletime offers a sleep solution to moms, babies and toddlers.

RSA Retail Savings Bonds

Stand: E5

RSA Retail Savings Bonds are investments with the Government of South Africa which earns fixed or inflation linked interest for the term of the investment. Any individual who is a South African citizen/ resident with a valid Identity Number and who has a South African Bank account.

Deryan & Ko-coon

Stand: C28

Ko-coon – a family heirloom. Artisan collection of Moses baskets, changing mats and merino wool bedding. Natural fibers and community upliftment are our hallmarks. Endorsed by Physios & OTs.
Deryan – the Dutch brand brings you their award-winning pop up travel cots and mosquito-nets. Perfect for both indoor/outdoor. Light, comfy, UV, mozzie-protection.

Gululu SA

Stand: N46

Gululu takes you beyond the water bottle ! It's a safe, fun and interactive companion for children that encourages healthy drinking habits! Drinking water awakens a virtual pet that lives inside the bottle, engaging your child in play. Sensory technology measures your child's fluid intake and relays the information via the mobile app.


Stand A1:
Foppapedretti is there for you from the first moment of your child’s life, to offer maximum safety and comfort. From car seats to strollers and travel systems, all our products are designed and made in Italy, helping your child grow up happy and secure in their most loved environments.

Karoo Kids

Stand: A17

Karoo Kids is a new children’s clothing range from size 1 – 5 years. Our bespoke designs are handmade by Laslappies, a group of local ladies, trained to deliver the highest quality of craftmanship. We combine schwe-schwe and kahki fabric to create a country look which reflects the area where we live – the Great Karoo. Our clothing is fashionable, yet comfortable, hence our slogan: fashion@play

Four Season Touch of Nature

Four Season Touch of Nature

Stand: F18

Take baby and toddler bathtime to a chemical FREE level! Zero sulfate, natural herbs, pH6 tested 'no tears' formula. HHA mildness replenishes and moisturises sensitive skin. Also suitable for busy moms as a cleanser and makeup remover. All-in-one Compact. Safe, Simple, Natural!!

Himalaya Wellness

Stand: B40

Scientific evaluation is a Himalaya hallmark. Since 1930, combining the best of herbal ingredients with years of scientific research, Himalaya has introduced outstanding health care, personal care and baby care products. It is our stringent quality standards that have led over 200,000 doctors worldwide to endorse our products.

Cute Curiosity Boutique

Stand: E4

We are the designers, manufacturers and importers of cute baby clothing. Looking for something cute . Cute curiosity has you covered . Come to stall e4 to view our exclusive range of baby wear, accessories, baby turbans and much more.

Baby Spa

Stand: F16
Baby Spa is a tranquil haven where little ones are treated to a unique, spa session comprising hydrotherapy and an infant massage. More than merely a relaxing experience, the sessions offer numerous developmental benefits,
both physical and emotional for babies as young as 2 days old.

Poogy Bear

Stand: C9

Poogy Bear Infant Wear is a South African brand of baby clothing and accessories that prides ourselves on being cute and comfy. Using 100% cotton we design our range around what works well for baby in the South African Climate. We design and manufacture all of our goods in our own factory, empowering women along the way.


Stand: G1

Babyhood is an Australian-owned brand that manufactures and designs baby goods with the strictest safety standards internationally. We aspire to provide you with a product of the finest quality at an affordable price. We manufacture cots, prams, draws, glider chairs and linen. All items are covered by our international guarantee.

Huggies® Nappy Pants

The moment your baby starts to wriggle and move, they are ready to wear Huggies® Nappy Pants. Huggies® Nappy Pants are as absorbent as regular open nappies, but are uniquely designed to fit like underwear, with an all-round breathable stretchy waistband, giving your baby freedom to move more easily.
Coogee Productions

Coogee Productions

Stand: A5

We use a product called HCG that comes in the form of homeopathic drops. What this product does, is elevate the level of HCG in your system to burn all your abnormal fat. Along with the product you also follow a very detailed diet plan. Average weight loss on our program in 10 kg’s depending on how long you stay on the diet.


Stand: N77

Tutti - meaning “All” - is a locally designed and manufactured kiddies furniture, toys and bedroom accessories brand which aims to combine beauty and functionality to transform any space into a home. Our team of homegrown artists meticulously design and individually manufacture our wide range of products using 100% locally sourced materials.


Stand: Baby City
Launched in 2016, Piccolo is the UK’s fastest growing baby food company and now available in South Africa. We use Mediterranean inspired family recipes and organic ingredients to create tasty, balanced, nutritious meals. Passionate about giving all children the best start, we also give 10% of our profits to charity.

Sit Sit So Rocking Chairs

Stand: D29

South Africa’s Favourite Rocking Chair – Sit Sit So, boasting our signature “Chiro-Lumbar Backrest”, ensures a comfortable nursing experience for both mommy and baby.
Complete with raised armrests, removable slipcovers, custom colours and feeding accessories. Nationwide delivery can be arranged. Let us rock your world! Sit Sit So Rocking Chairs.


Stand: D19

At Life Products sources its products from DSM Nutritional Products South Africa, a global and world leader in the production and manufacture of nutritional ingredients particularly vitamins and specialty nutritional ingredients. Our Mi-Vitamin range offers comprehensive multi micronutrients (vitamins and minerals) for all ages.

Lolla & Ben

Stand: H4

Lolla and Ben is a South African online retail store which offers exclusive luxury strollers and baby furniture. Sourced from both local and international manufacturers, with the objective of making globally competitive goods and services easily accessible to the South Africa market

Kdees Online Boutique

Stand: N41

Kdees Online Boutique is an Online Store which specialises in special occasion dresses for children and babies. Visit us for outfits for baptisms, baby’s first birthday, and flower girl / graduation outfits. Teamed with Lila bow every outfit is made spectacular with a matching hair bow.


Stand: G28
BeSafe is a world leader in child car seat safety. BeSafe has an international reputation for innovation and award-winning safety. As leaders in this field, BeSafe remain knowledge leaders and we host talks throughout the show around driving safety, anti-hijacking and finding the best possible product for your child.

Disney Babies

Disney Baby is an Iconic and best recognised brand in the infant industry, bringing you products that add a dash of Magic to your time with Baby, and make life easier. We’re here to help baby grow up with the Magic of Disney. Creating magical moments right from the start.


Stand: N4

Make sure the people you care about are looked after.
Get great value life, disability and family funeral cover combos for you and your employees.
Quick online signup at No blood tests or medicals, instant cover. FSP47146. T&Cs apply. Policies underwritten by Old Mutual Alternative Risk Transfer Ltd.
The Hemp Cream

The Hemp Cream

Stand: N82

offering stunning products for babies and children, right through to adult use for anti-ageing and more, is all natural, and cutting edge. Infused with cannabinoids... it feeds into our bodies built in cannabinoid receptor system. You will enjoy MIRACULOUS results when starting our products".


Stand: N66

Rokabye manufactures modern and comfortable Handmade Fabric swings for babies/ toddlers 4 - 30 months. Great for both indoor and outdoor use. The swings are versatile, available in vibrant colours and can be used by both sensory seeking/ avoiding children. Proudly South African.

Bambi & Kids

Stand: N72
Bambi & Kids are all about unique handmade essentials for little humans. All my products are made with high quality materials, using my own designs. It includes - Nursery and kids room decor, handmade fabric dolls & pillows, pretty hair accessories (headbands and clips for every occasion), swaddle blankets, knotted pillows & bumpers.

Advanced Health

Stand: C23

In today’s fast-paced lifestyle we all need more time, more time at work, more time with our families. At Advanced Health we value TIME. We commit to getting you back to your daily activities with minimal interferences and little to no time away from the things you most value.

Angel Care – Snuggle Time – 4 Moms – Bobbyio

Stand: Baby City

For over 20 years Angelcare monitors have given parents peace of mind. Angelcare offers parents the confidence to take a deep breath, relax, and savour every moment of their new life.

Tayla Jean Play Mats

Stand: F7

Tayla Jean Play Mats bring you beautiful, practical and stylish play mats. We have both the tile mats and reversible play mats. Our mats are versatile, easy to clean and safe for little ones. Play in style with Tayla Jean.

Nala Originals

Stand: N86

We make children’s clothing that is very stylish and trendy. With emphasis on quality and comfort ability.
Edufun4kids Preschool

Edufun4kids Preschool

Stand: H28

We are an academic preschool located in Ruimsig, we cater from 6 weeks to Grade R. We feed in to several schools in the area for Grade 1. We are passionate about education and have qualified teachers and assistants in our small classes. We set the benchmark for academia.


Stand: A26

Founded in 1910, Samsonite is the world’s leading luggage brand with an extensive legacy in trendsetting travel solutions, renowned for breakthrough research, development and its commitment to innovation. With a wide range of luggage and accessories geared towards kids, Samsonite ensures even it’s youngest travellers are taken care of!

BabyBullet SA

Stand: F14

Everything you need to make the most nutrient-rich, fresh food for your baby. The Original Baby Bullet Complete Baby Care System is a 22-piece set that helps you make healthy, delicious, all-natural baby food that is perfect for every stage of development.

Cerelac & Nestum

Stand: Baby City

CERELAC® gives you convenience at your fingertips – all you need to do is add water to this tasty cereal, and feed it to your baby. NESTUM is the versatile cereal that can be mixed with any baby milk*. *Use breastmilk, regular formula or a specialised formula to make baby’s cereal.

Lonzi and Bean

Stand: F17

My favourite maternity brand, hands down.” Discover Lonzi&Bean, South Africa’s favourite maternity & nursing wear brand. Locally made, fantastic quality clothing to take you from pregnancy through to breastfeeding. Great special offers and multi-buy deals on the stand.

Huggies Wipes

Stand: N13 & Baby City

Huggies® is part of Kimberly-Clark South Africa, a subsidiary of the US-based Kimberly-Clark Corporation, which markets innovative health and hygiene products that people come into contact with every day.


t +27 11 465 8955
f 086 5373629
46 Waterford Office Park
Waterford Drive