MamaMagic The Baby Expo Joburg

Thank you for attending MamaMagic, the Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Joburg Summer expo. Watch this space for more info on the Joburg Summer expo.

Exhibitor Directory

Foxy Mama

Stand: N1
We love pregnant moms to look radiant and beautiful, that is why our maternity wear line is both beautiful and comfortable. Flaunt your baby bump in style with maternity wear designed to compliment your changing body for now and beyond pregnancy. New nursing friendly items available!

Baby Fantasy

Stand: G24

Once upon a time in Johannesburg the Gokal family set out on a journey to be a renowned one stop baby store. As we all know being great takes time. Today the Baby Fantasy store is known to be specialists in baby & children products. Being the best means having the best and that is why Baby Fantasy stocks the leading brands such asGraco, Chelino, Phillips Avent, Tommee Tippee, Snookums, Peg Perego, Maxicosi, Quiny and much more.

Boofo Baby

Stand: N17

Boofo baby was founded by Manuela and Antonella and our baby clothing is made with love and passion. Boofo baby is committed to the supply of quality baby clothing and accessories. Our main focus is on uniqueness of brand and design as well as always maintaining excellent quality and workmanship.
Angel Care – Snuggle Time – 4 Moms – Bobbyio

Angel Care – Snuggle Time – 4 Moms – Bobbyio

Stand: Baby City

Angelcare wants parents to understand they’re not alone in this new adventure called parenthood. We’re always here, using award-winning, innovative design and advanced technology to help keep babies safe and supported. Angelcare’s line of baby breathing monitors gives parents peace of mind.

Hauck South Africa

Stand: B4

Hauck the world famous German brand, has looked after the well-being of entire generations of babies since 1923. You, as a parent, give your baby love, warmth and affection; we look after the rest! We are there for your child, at your side, from the day of their birth, right up to preschool.

Gifts & More

Stand: B37

Gifts and More SA brings you:
SwimTrainer the first NRCS approved baby swimming aid from as young as 3 Months old.
MyDesk is an ergonomic Desk & chair set that grows with your child
Bigmouth Inc, best summer ever, with their quirky floats, beach blankets, kiddies’ pools and more


The Caboodle range of leading designer bags combines practical features with good looks. Holder of several awards, the superb range of Caboodle Bags are designed by a Mom for a Mom to suit yours and your partners lifestyle, making sure that outings with your little one are hassle free.


Stand: Baby City

The unique, orthodontic shape of the NUK soother has an interesting story. In Germany in the early 1950s, scientists often recognised abnormalities of the mouth and teeth associated with the prolonged use of round-shaped soothers. Consequently, the concept of today’s orthodontic NUK soothers was founded. Most orthodontists recommend NUK before any other brand. (Source: 2016, Qualitative Quarter Research Consultants).


Stand: Baby City
Kabrita Instant goat milk powder is made from the highest quality goats’ milk fortified with vitamin D. Known for its gentle nutrition and pleasant mild taste. One 200ml glass of Kabrita Instant Full Cream Goat Milk gives you half of your daily requirement for Vitamin D.

PregOmega Plus

Stand: C27

PregOmega Plus is a premium, unique 3-in-1 combination supplement and every pack contains: multivitamin and mineral tablets ensuring optimal nutrition during pregnancy, omega 3 fish oil capsules containing the highest quality oils, rich in DHA and EPA and calcium combination tablets that meet the high demands of calcium during pregnancy.

Toy Toggle

Stand: N21

Toy Toggle stops toys and bottles from constantly being dropped on the floor. This handy new product keeps your child’s toys, bottles, sippy-cups or dummies securely attached to their highchair, car seat or pram. They’re kept clean and within easy reach of your child. And the best part? No more lost toys!
Nordic Inspired Christmas Gnomes

Nordic Inspired Christmas Gnomes

Stand: N58

We just adore our range of Nordic gnomes, angels and mice. Look forward to displaying these special treasures year after year for Christmas. As you will see some of our gnomes, faires and angels are even suitable to leave out all year round. They make special gifts as well as beautiful décor.

Snoozy Baby Rocking Chairs

Stand: G34

SNOOZY BABY luxury nursery rocking chairs have been designed to create a comfortable and enjoyable nursing experience. This luxury nursery rocking chair has a gentle rocking motion and offers comfortable support during the countless feeding and bonding times a mom gets to enjoy with her baby.

MonaLisa Mamas

Stand: N20

For moms, by moms. MonaLisa Mamas design & create gorgeous handmade, proudly South African mom & baby products. All our products were born from a passion to give back to moms – a little freedom, comfort & absolute luxury – and are handmade with ample love.
Dr Browns Natural Flow

Dr Browns Natural Flow

Stand: Baby City
Dr. Brown’s Natural Flow has an internal vent system that helps preserve vitamins C, A and E by minimising oxidation of breastmilk and formula, and provides positive-pressure vacuum-free feeding that reduces colic, spit-up, burping and gas. These products provide functionality for mom and good health for baby. Dr Brown’s range is well researched and developed.

Mini Magnolia

Stand: N71

Mini Magnolia, the ultimate online baby store for the whole family! We aim to bring quality products at an affordable price from around the globe.
We can’t wait for you to become part of the Mini Magnolia family, come and have a look at our wide variety of products at N71.


Stand: N84

Toitus infant product range, proudly South African infant car seat covers. Toitus covers, fit all infant car seat brands. It acts as a barrier against wind, sun and all covers are water repellent. Our colourful designs are bright and playful and a must for every new little pink foot.

Rhodes Squish

Stand: Baby City

Rhodes Squish is a range of 100% fruit and vegetable purée packed in convenient re-sealable pouches. Developed for babies from six months and older, all of the products are preservative free, colourant free, flavouring free and contain no added starch – making Rhodes Squish a great choice for parents.


Stand: Baby City

For more than 60 years, Pigeon, the trusted name in mother and baby care products, has offered a wide range of superior products, extensively researched to meet all your baby’s growing needs. Dedicated to the benefits of breastmilk, as a Breastfeeding Support Company, Pigeon offers products that enhance your breastfeeding journey and beyond.

Nestlé – Nido 3+

Nestlé NIDO 3+ has been helping moms around the world care and nurture children for over 70 years. Nestlé NIDO 3+ contains Lactobacillius Protectus (L.rhamnosus) is a source of immune-nutrients and Omega-3 Fatty acids with Added DHA, all of which are good for growing children.
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