MamaMagic The Baby Expo Durban

Thank you for attending MamaMagic, the Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Durban expo. Watch this space for more info on the Durban 2019 expo.


Nappy rash is a common condition, we know how distressing it can be for you and your baby. Clinically proven Bepanthen ® formula contains dexpanthenol to aid in regeneration of the skin on your baby’s bum. It gently soothes and heals your baby’s skin from within. Bepanthen® – Cares and protects.


Keachea offers a wide range of quality products such as Melissa & Doug and Stephen Joseph educational toys , Mum2Mum Bibs, 4akid safety products , Micro Scooters, Sophie la girafe and more!
This year we are also having Specials on Selected Products Only with a Fantastic 20% Off....See you there!!!
Keachea is now ONLINE!!

Cerelac & Nestum

Stand: Baby City

CERELAC® gives you convenience at your fingertips – all you need to do is add water to this tasty cereal, and feed it to your baby. NESTUM is the versatile cereal that can be mixed with any baby milk*. *Use breastmilk, regular formula or a specialised formula to make baby’s cereal.

Ahmed Al-Kadi Private Hospital

Located at the corner of M13 and Waterfall Road, Mayville, Ahmed Al-Kadi Private Hospital is a state of the art modern private hospital. Boasting finishes equivalent to a 5 star hotel, with 163 beds including maternity, paediatrics, surgical, medical, day, neonatal intensive care, icu and high care units, 4 theatres, 24 hour emergency department, pathology laboratory, radiology department, retail pharmacy, renal unit and over 50 resident health care professionals.

Baby Banz

The Baby Banz World offers your children overall sun protection from eyes to skin by providing a range of excellent products. UPF50+ Australian and CANSA SA approved swimming costumes for children, as well as legionnaire swimming peaks, sun hats and sunglasses endorsed by the South African Optometric Association.


Lil-Lets understands women. That’s why we’ve created a range of products to suit you and all your period needs. From pads, liners, tampons, washes, wipes & powders; we now introduce the Lil-Lets Maternity Pad. Our maternity pad is everything a maternity pad should be; helping you feel confident and secure.


We are a group of financial planners that will assist with your financial planning at this life changing event. With education cost rising in SA, we specialize in educational funding plans which will ensure that your baby can reach for the stars and achieve what they were destined to.

Huggies® Nappy Pants

The moment your baby starts to wriggle and move, they are ready to wear Huggies® Nappy Pants. Huggies® Nappy Pants are as absorbent as regular open nappies, but are uniquely designed to fit like underwear, with an all-round breathable stretchy waistband, giving your baby freedom to move more easily.

Baby Factory Shop

Stand: D3

Baby Factory Shop is a convenient online store that stocks essential quality baby products at an affordable price, such as cot mattresses and linen (fitted sheets, mattress protectors, duvet sets, bumpers), feeding pillows, play donuts, changing mats and more, from our factory directly to your baby nursery.


Pop. Play. Sleep. Setting up and folding away this travel cot takes just seconds. Designed to be safe and strong but still superlight, this versatile cot can be used anywhere. Wherever your journey takes you, it is always the ideal place for your baby to play or sleep.

Modern Mama

You love convenient, practical and easy to use products and so do we! If there are innovative products not yet available in South Africa, we bring them here. We also have our own in-house brand range with a focus on quality and functionality.


SoPure Laboratories produces an award-winning range that includes a Baby Laundry Detergent, Stain Remover, baby Allergy prevention, Dummy Sterilizer, natural Mosquito repellant and Bottle & Teat Wash. We have won 5 product innovation awards at the Johannesburg, Cape Town and Durban Mamamagic Expos.


Glam Kids

Glam Kids is an online children’s clothing boutique for girls and boys from ages 3 months to 9 years. Based in Durban but deliver nationwide. Our items can be viewed in selected Umhlanga/Ballito stores. So if you’re looking for stylish, practical yet affordable clothing get in touch with us.


For more than 15 years, Bugaboo has inspired parents to explore the world. It’s hard to imagine walking down the street without seeing a Bugaboo stroller. Bugaboo products are sold in more than 50 countries world-wide. Bugaboo strive to inspire people with innovative yet timeless products that make life easier.


Advacare is the exclusive distributor of four leading international baby and toy brands. Snookums, a proudly South African brand; Alex Toys, a unique toy range developed in the USA; Tolo Toys, award winning British brand and Baby Sense, a proudly South African brand based on the best-selling book, Baby Sense.


Stand: Baby City

Graco is a global brand that’s brought joy to both parents and babies for more than 60 years. Graco is dedicated and committed to designing innovative, top-quality products that are focused on safety and comfort! Share the wondrous joys pf parenting with the Graco family.

Nakd Wholefoods & Fruit Bowl

Stand: D23

Come taste our large variety of healthier alternative gluten free & 100% natural food snacks for toddlers and parents on the go. Fruit Bowl (fruit made fun) and nakd wholefoods are ideal for lunch boxes. Healthy made yummy!! SUPER SHOW DEALS EXCLUSIVE TO MamaMagic EXPO VISITORS!!

Huggies Expert Lounge

Stand: F1 & Baby City
Huggies® is part of Kimberly-Clark South Africa, a subsidiary of the US-based Kimberly-Clark Corporation, which markets innovative health and hygiene products that people come into contact with every day.


Crafts4kids sells fun, quality activity books and unique boxed crafts, toys and puzzles for young children. The new range of craft and metal construction kits for children have been very popular. Visit our stand for specials on various activity books and toys.

Perfect Impressions

We capture and freeze moments in time with our range of beautiful personalized products. We specialize in 3D replicas of baby hands and feet, beautifully framed to cherish forever. We also offer personalized embroidery, mugs, crystals, baby on board signs and more. Visit our website or Pavilion store for more.

© Exposure Marketing 2018

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