MamaMagic Baby Expo Cape Town

Thank you for attending MamaMagic, Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Cape Town expo. Watch this space for more info on the Cape Town 2019 expo.

MamaMagic Baby Expo Cape Town

Thank you for attending MamaMagic, Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Cape Town expo. Watch this space for more info on the Cape Town 2019 expo.

Huggies Experts Lounge

Huggies and MamaMagic Milestones Magazine are here to ensure that all your parenting questions are answered. Come to the Huggies Experts Lounge at MamaMagic, The Baby Expo and listen to South Africa’s biggest parenting and pregnancy experts talk about important topics such as breastfeeding, baby and toddler development, and sleep. If you would prefer a one-on-one session, then take advantage of a FREE consultation with childcare expert Lynne Bluff, who will be available at the Huggies Experts Lounge.


Registered nurse, midwife, and internationally certified childbirth educator Lynne Bluff will be available at the Huggies Experts Lounge daily to offer free one-on-one consultations*.

*subject to availability


Lynne Bluff holds a BSc Nursing degree and is a registered nurse, midwife, Internationally Certified Childbirth Educator, as well as Editor of the ‘Expectant Mothers Guide’ and ‘Professional Forum’ magazines. Bluff is passionate about educating pregnant and new moms and dads about pregnancy, birth, and parenting so as they can have the best possible experiences. She is also committed to finding and teaching on the best, evidence-based practices one of which is skin-to-skin for mom and baby at birth and the benefits thereof. She attends the latest international professional conferences as one way to stay updated in her field of expertise.

Dr. Michael Mol didn’t go for career counseling, which could explain why he’s a medical doctor, an executive TV producer and presenter, an international speaker, business consultant and a founding Director of a multi-national company called Hello Doctor. His twitter profile sheds more light on the matter: “A husband to one, father to three, friend to few, a stranger to many… but not to God.” He was also a bed-wetter.

Terence Mentor aka AfroDaddy is a dad to two boys, Liam and Eli. Liam, his eldest, is adopted and his younger brother Eli isn’t. Mentor is just a guy trying to make his world a little bit better by being open to new experiences, learnings and people, and by writing his blog called AfroDaddy. His blog is a place for parents, especially dads, to come together and share in the “duality of parenting” – the fact that being a parent can be fantastic, wonderful and beautiful, while simultaneously being exhausting, frustrating and awful. You can read more on his blog

Henny de Beer is a Clinical Midwife Specialist at Origin Family-Centred Maternity Hospital. Prior to her current position, she worked as a private midwife in Johannesburg, where she offered services to pregnant, birthing and postnatal women. She is also the regional coordinator for the Discovery Postnatal HomeCare program. Henny is passionate about the role of the midwife as well as helping parents make informed choices about their birthing options.

Jenna Morgan Cramer is an advanced midwife with 9 years of experience including work in the governmental sector, academic teaching and home-visits for private clients. She is currently working part-time while she commits to being fully present for her own long-awaited motherhood journey. She has recently completed her exams for her certification as a South African Lactation Consultant. She is very passionate about helping new mothers who need the support of a lactation consultant to enable the successful fulfilment of their breastfeeding journey.

Lisa Townend is a Certified Infant Massage Instructor with the International Association of Infant Massage. She has gained the vast majority of her experience with massage from time spent massaging adults throughout the world as a Somatologist. It was only after the birth of her daughter and from regularly massaging her that she realised first-hand, the enormous benefits of massage for babies. This was where her passion and enthusiasm for baby massage was born.

Megan Pentz-Kluyts is a registered Dietitian with a Masters in Nutrition (M. Nutrition). She owns her own nutrition consultancy where she consults to various clients including HiPP Organic Baby Food, First Foods, Kabrita, Cape Peninsula University of Technology and the Cancer Association of South Africa. She was involved in the South African Food-Based Dietary Guidelines for the 0-7-year-old group and has published journal articles in peer-reviewed journals on these guidelines. Pentz-Kluyts was also President for the Association for Dietetics in South Africa.


Talk Topics

Hugging and being connected with your baby through skin to skin

Discover how skin-to-skin regulates a baby’s temperature, breathing, heart rate and how this process can affect a baby’s biome. There are nine instinctive stages that a newborn goes through at birth, in this talk learn what these stages are and what to expect from each of them. This crucial talk explores the importance of skin-to-skin and how to practically implement this process.

“To pee or not to pee” – A bedwetters conundrum

There are easily 4 or 5 kids in your child’s class who are wetting their bed, which means you are not alone. The secrecy and “shame” around bedwetting makes it a tough season for you and especially for your child. Most kids believe it’s a problem only they are dealing with, which creates feelings of humiliation, but with a bedwetting prevalence in South Africa of 1 in 6 children between the ages of 5 and 10, there’s no need to be embarrassed. Talk openly about it – and let them know that it’s only a season, and like every other season – it will pass. When healthcare professionals talk about bedwetting they refer to it as “nocturnal enuresis” – mostly so the child in question has no idea what the adults are talking about. It’s quite simply the unintentional passage of urine during sleep, with the emphasis on unintentional – in other words, the child has no control over his bladder, and so should NEVER be punished for wetting the bed. Listen in for more myth-busting truths about bed-wetting.

Ready, set, breastfeed!

This talk will include the basics of breastfeeding, including breastmilk and the baby-mother demand-supply axis for a foundation of the following applications. Get a how-to guide on latching baby onto the breast with specific focus on positioning of the mother and baby and waiting for signs of baby’s readiness to latch. In this talk, you will also learn the importance of early initiation of breastfeeding and how to address the reality that this is not always possible. What should expectations be for breastfeeding in the first 2 weeks? Learn this and more in this insightful session.

Breastfeeding on stilettos

For a breastfeeding mother, the idea of going back to work may be quite daunting. Not only do you need to plan for this, but you also need to deal with so many aspects such as finding a trustworthy caregiver and getting the crèche to ensure that they feed your baby your milk. This talk provides the necessary steps to take to prepare for breastfeeding continuation before going back to work.

The importance of baby massage

When we think of communicating with our babies, we often think of talking or singing, but we should actually be focused on touch. As touch is the first sense to develop in utero and the first medium of communication with your unborn foetus, this makes massage the most natural progression of bonding after birth. Join this session to learn some of the benefits of a positive nurturing touch along with the practical aspects of how and when to massage your baby.

Caring for your newborn

This topic is perfect for first -time moms and dads. Explore what to expect when you take your newborn home for the first time. There are also some great practical tips in this session on how to care for your infant. Learn how to bath your infant and how to make sure that their umbilical cord is clean. The talk also includes simple ways to soothe your newborn when they are fussing.

Milking it for better health

During this period of rapid growth and brain development, optimum nutrition is essential. Breastfeeding is undoubtedly the preferred option for infant feeding, providing tailored infant nutrition as well as valuable bonding between mother and baby. However, should you not be to breastfeed or for a variety of other reason, there are many different milk options on the market to offer your child. Misguided choices about milk alternatives can lead to nutritional deficiencies and poor growth as is true of any diet that is not well-planned. Therefore, it is important to give careful consideration to the foods we are feeding our children to ensure that our choices do not compromise nutrition. In this talk, we look at what different milks have to offer when making the best choice for your baby.

Ask AfroDaddy: Q&A session with parenting influencer AfroDaddy

This talk will be an interactive session with parenting influencer AfroDaddy and his wife, who will be available to answer any toddler-specific or family questions from their own experience as the parents of two toddlers. AfroDaddy will be taking questions from the audience as well answering questions that have been sent in by his online community throughout this session. The talk will also be recorded and feature as one of AfroDaddy’s podcast that are released twice a month. So, join us for an enjoyable discussion about life, the universe and parenting with one of the country’s most well-known daddy bloggers.

You can read more on his blog



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