MamaMagic The Baby Expo Cape Town

Thank you for attending MamaMagic, the Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Cape Town expo. Watch this space for more info on the Cape Town 2019 expo.

MamaMagic The Baby Expo Cape Town

Thank you for attending MamaMagic, the Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Cape Town expo. Watch this space for more info on the Cape Town 2019 expo.

Exhibitor Directory

Fancypants Washable Nappies

Fancypants washable nappies are designed by two Mum’s with over nine years of experience. We offer AIO’s, pockets, newborn, covers, hemp fitted nappies and much more. Top quality materials including bamboo, hemp, cotton; cute patterns and colours with options to suit any budget. Save money, the environment and baby’s bum

Huggies Expert Lounge

Stand: F1 & Baby City
Huggies® is part of Kimberly-Clark South Africa, a subsidiary of the US-based Kimberly-Clark Corporation, which markets innovative health and hygiene products that people come into contact with every day.


Stand: N4 Join the world of Chris, Joy and their hilarious robot Gizmo as they ‘are beamed back to bible time to relive the greatest stories ever told! Superbook is an Emmy nominated animation series and app that is ideal for keeping children entertained whilst fostering character- building life skills.


Stand: N13 Nika clothing is a proudly South African brand. We manufacture clothing for active kids of all shapes and sizes. Nika prints are colourful, interesting and modern and the comfortable designs are perfect for kids on the go. We definitely have something for everyone.

Max & Goose – Ciciban

Max & Goose is an online store stocking Ciciban shoes. The most important steps are the first steps. Ciciban shoes are anatomically shaped, made from natural leather products, with flexible soles which make them ideal for healthy and natural development of children’s feet and for their first steps.
Dr Browns Natural Flow

Dr Browns Natural Flow

Stand: Baby City
Dr. Brown’s Natural Flow has an internal vent system that helps preserve vitamins C, A and E by minimising oxidation of breastmilk and formula, and provides positive-pressure vacuum-free feeding that reduces colic, spit-up, burping and gas. These products provide functionality for mom and good health for baby. Dr Brown’s range is well researched and developed.

Teethers by Mombella/ Djeco

Mombella, a new baby brand, founded in 2013, aims to provide safe and reliable items for babies all over the world. The most adorable and 100% organic teethers – Djeco toddler games also available from our stand. We support quality products.

Huggies® Nappy Pants

The moment your baby starts to wriggle and move, they are ready to wear Huggies® Nappy Pants. Huggies® Nappy Pants are as absorbent as regular open nappies, but are uniquely designed to fit like underwear, with an all-round breathable stretchy waistband, giving your baby freedom to move more easily.


Stand: Baby City

Bio-Oil is a specialist skincare product that helps improve the appearance of scars, stretch marks and uneven skin tone. Bio-Oil is the number one selling scar and stretch mark product in 11 countries, including South Africa. Its enhanced formulation, which contains the breakthrough ingredient PurCellin Oil™, also makes it highly effective for ageing and dehydrated skin.


Stand: Baby City

The Snookums range of products was carefully developed over more than 35 years and is constantly infused with new, innovative products. The brand instils values of trust, safety, affordability and practicality. A key strength of Snookums is the width of its range, while providing mothers with excellent value for money.

Baby Cuddles

Stand: N21
Baby Cuddles is an online boutique toy shop offering an exclusive range of beautifully handcrafted designer soft toys and nursery cushions for babies and toddlers. We are passionate about the quality of our products, crafted in 100% cotton fabric and premium yarns at an affordable price.

CompariSure Financial Services

Stand: D28
The best deal on life insurance is just a click away! CompariSure helps you decide how much life cover you need and sources quotes from well-known life insurers like Sanlam, Old Mutual and Momentum.
Bizzy Minds

Bizzy Minds

Stand: N24
Bizzy Minds™ creators of the "Bizzy Book" and "Bizzy Blok", for toddler and young child educational and sensory development. Created by educators with over 30 years experience in the field of Early Childhood Development. Suitable for ages 6 months to 5 years. Colourful and bright, Making learning fun.

Muhelos Baby

Stand: D25
Innovation, integrated ergonomics and human- centred design result in products that strengthen the bond between parent and child. Our collection of strollers and furniture reflects Scandinavian style at its best. It is our goal that families will enjoy our smart, sustainable products for years to come.

Beaula Baba

Stand: C18 Beaula Baba design and manufacture baby and toddler clothing from 0 to 4 years. The clothing range have a vintage look with a modern twist, and will ensure that your child looks stylish at every occasion. Every item is put together with a lot of attention to detail and love.


Play Go

Stand: Baby City
Play Go is the new kid on the block and is excited to be bringing quality items into the South African toy market! Keep your active little ones amused for hours with the Playgo range of toys designed to stimulate the senses and bring delight to playtime. Whether your child is playing alone or has a sibling to share with, Playgo encourages an interactive and sensory experience that promotes development.


Stand: Baby City
Launched in 2016, Piccolo is the UK’s fastest growing baby food company and now available in South Africa. We use Mediterranean inspired family recipes and organic ingredients to create tasty, balanced, nutritious meals. Passionate about giving all children the best start, we also give 10% of our profits to charity.


Nappy rash is a common condition, we know how distressing it can be for you and your baby. Clinically proven Bepanthen ® formula contains dexpanthenol to aid in regeneration of the skin on your baby’s bum. It gently soothes and heals your baby’s skin from within. Bepanthen® – Cares and protects.

Birnbaum Designs

Stand: B29 Birnbaum Designs provides the best of the best baby & toddler developmental apparatus and nursery furniture. Fun, functional, aesthetically pleasing and most importantly durable. Inspired by our own energetic bundle of joy our products are made with baby safe and earth friendly materials. Only the best for yours and ours!

Marshy & Me

Marshy and Me stocks a variety of silicone teething accessories for mom and baby. All our products are made from high-quality, food-graded silicone. It is BPA, PVC phthalate and cadium free, and does not support the growth of mould. All products can be purchased online at

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