Helping parents through all their firsts. Safety 1st is the leader in child safety products for more than 30 years. The best protection for babies, toddlers and kids. Safety1st offers highly appreciated equipment and nursery products in every category.
Safeway has been manufacturing and distributing car seats for children in the South African market since 1985. All seats distributed by Safeway comply to the ECER44 European standard of approval, which is the safety standard applicable in South Africa. Safeway products are created with passion and designed for safety.
Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain. High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.
ShweShweBana was born and created from a desire to see our children in colourful and cheerful clothing. All our clothing are locally made and we only utilise the original DaGama ShweShwe. The colours, patterns and durability of the ShweShwe is perfects for our little Bana's (Sesotho for children).
The Snookums range of products have been in development for over four decades and are constantly infused with new, innovative products. The brand instils values of trust, safety, affordability and practicality. A key strength of Snookums is the width of its range, while providing mothers with excellent value for money.
The unique SnuggleRoo Baby Carrier offers a cosy carrier without all the wrapping. Adjustable to suit both Mom and Dad. SnuggleRoo’s extensive range offers bras, belly bands and feeding scarves for all your pre- and post-maternity needs.
Snuggletime caters for every parent’s dream nursery. From cots, mattresses and linen to snuggle toys, Snuggletime is there for your baby’s comfort.
At SoPure, we believed that there was a better and gentler way to clean our homes, and wash our families, and when we couldn’t find it, we made it ourselves.We passionately research, develop and manufacture high-performance disinfection, allergy prevention and cleaning products using cutting-edge technology and the purest of ingredients.
Being a first time mom that is passionate about kids, their development and our environment, especially our oceans, I decided that I want to share these wonderful, beautiful, educational wooden toys and products with moms and kids locally.
Unique waterproof self-propelled pool and bath toys with lifelike whirly twirly movements. Loads of different characters. Collect ‘em all!
Stasher is the first Air tight non-plastic, self sealing storage and cooking bag in the world. This Multi purpose storage bag keeps produce fresher for longer while keeping our bodies healthy. You can cook, Freeze and Store with this revolutionary new product, perfect for food prep and storage.
Sudocrem has been mum’s simple, effective ally for over 80 years. We’re the very best at helping to soothe sore skin and treat nappy rash. Sudocrem is not only a nappy rash cream, it is also an excellent choice for soothing skin conditions such as acne and can also be used to calm and soothe eczema, and certain other skin conditions.
Superbook is an Emmy-nominated series that is ideal for keeping children entertained while fostering character building skills. Join the world of Chris, Joy and their hilarious robot Gizmo as they are beamed back to bible times to relive the greatest story ever told.