MamaMagic The Baby Expo Cape Town

Thank you for attending MamaMagic, the Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Cape Town expo. Watch this space for more info on the Cape Town 2019 expo.

MamaMagic The Baby Expo Cape Town

Thank you for attending MamaMagic, the Baby Expo. Be sure to download the expo guide to check out all the exciting exhibitors who featured at the Cape Town expo. Watch this space for more info on the Cape Town 2019 expo.

Exhibitor Directory

Tulip & Lilly

Tulip & Lilly is a Cape Town-based online baby clothing, décor and accessories brand.
Our clothing range is made from 100% pure cotton and sustainably sourced from all around South Africa. All our products are handmade with love in Cape Town, South Africa.


Stand: D24
Brickland is a retailer of Lego, Duplo, Oxford Blocks and Bricks & Pieces range of brick and block products. We have something for everyone from 3 months to 99 years old. Each category product caters for a different developmental need of the child at each stage or age.

Family Care Children’s Books

Looking for a little Magic? Tired of boring TV? Throw your TV set away and install a lovely bookshelf on the wall. Then fill the shelves with lots of books, from Awesome Books by Family Care. “Those who don’t believe in magic will never find it.”


Stand: Baby City

The Snookums range of products was carefully developed over more than 35 years and is constantly infused with new, innovative products. The brand instils values of trust, safety, affordability and practicality. A key strength of Snookums is the width of its range, while providing mothers with excellent value for money.


Stand: N13 Nika clothing is a proudly South African brand. We manufacture clothing for active kids of all shapes and sizes. Nika prints are colourful, interesting and modern and the comfortable designs are perfect for kids on the go. We definitely have something for everyone.

Ree Collective

Stand: D12

Ree Collective Baby-backpack is a customised hands-free option to the traditional diaper bag with 10 easy-access pockets. Your baby-backpack is designed with modern parenting in mind, including insulated hot/cold bottle pockets, anti-theft phone pockets and sophisticated leather finishes. It includes a changing mat, long shoulder-sling and slings for your stroller


Nappy rash is a common condition, we know how distressing it can be for you and your baby. Clinically proven Bepanthen ® formula contains dexpanthenol to aid in regeneration of the skin on your baby’s bum. It gently soothes and heals your baby’s skin from within. Bepanthen® – Cares and protects.

Sit Sit So Rocking Chairs

Stand: D29

South Africa’s Favourite Rocking Chair – Sit Sit So, boasting our signature “Chiro-Lumbar Backrest”, ensures a comfortable nursing experience for both mommy and baby.
Complete with raised armrests, removable slipcovers, custom colours and feeding accessories. Nationwide delivery can be arranged. Let us rock your world! Sit Sit So Rocking Chairs.


Stand: Baby City

Doona™ was designed with a primary goal of providing parents a safe and practical mobility solution for their baby, both in and outside of the car. Doona™ is the world’s first infant car seat with a complete and fully integrated mobility solution.

Celebrities Casting Agency

We are always looking for new faces for TV ads, billboards, catalogues, films and documentaries. With over 10 years international experience, we work with all ages from the womb to 100 years old! Celebrities Casting Agency - where beautiful memories for families are made. Visit our stand for more information.

Real Kids Shades South Africa

Stand: N3
Real Kids Shades - now available in SA. Our mission: protect as many children’s eyes as possible from the damaging effects of UV. The idea is simple: durable, affordable sunglasses designed for kids, manufactured with the best materials available, that ensure 100% of harmful UV rays are blocked

Birnbaum Designs

Stand: B29 Birnbaum Designs provides the best of the best baby & toddler developmental apparatus and nursery furniture. Fun, functional, aesthetically pleasing and most importantly durable. Inspired by our own energetic bundle of joy our products are made with baby safe and earth friendly materials. Only the best for yours and ours!

Practica Program

Stand: C10

Practica is a home-based stimulation programme for children from birth to seven years of age with which a parent can grow and develop their children’s fullest potential with fun games.

Baby Shusher

The Baby Shusher is a small, compact, battery-operated device that makes a rhythmic shushing sound to soothe a fussy baby. The sound reminds the baby of in-utero noises and blood flow and engages their natural calming reflex, helping them to sleep peacefully. The Baby Shusher is ideal for home, nursery and travelling!


Stand: Baby City
Milton is the numer one baby sterilising brand in South Africa. It is a brand that has been tried and tested for over 60 years. Milton gives moms peace of mind that their little ones are safe and free from harmful germs.
Bizzy Minds

Bizzy Minds

Stand: N24
Bizzy Minds™ creators of the "Bizzy Book" and "Bizzy Blok", for toddler and young child educational and sensory development. Created by educators with over 30 years experience in the field of Early Childhood Development. Suitable for ages 6 months to 5 years. Colourful and bright, Making learning fun.

Kids Cove

Stand: B25
Kids Cove is an exclusive children’s furniture, décor & linen store, selling
quality products at affordable prices. Our wide range of wooden furniture is handmade in Cape

Nestle Start Strong Stay Strong

Nestlé Start Strong Stay Strong is here to provide you with beneficial support and information for your baby’s optimal growth and development ensuring your little one gets the best start.


Stand: Baby City
Launched in 2016, Piccolo is the UK’s fastest growing baby food company and now available in South Africa. We use Mediterranean inspired family recipes and organic ingredients to create tasty, balanced, nutritious meals. Passionate about giving all children the best start, we also give 10% of our profits to charity.


Stand: Baby City

The Korbell Nappy Disposal System uses a triple-sealing system to ensure odour-free nappy disposal. This eliminates the need to frequently empty the bin by storing more nappies than most disposal systems on the market. The Korbell Nappy Disposal System converts into a practical and attractive everyday bin and is the best choice for your home. Visit the Baby City section.

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