What are the New Product Awards?

The New Product Awards have become one of the most exciting and sought-after titles at MamaMagic, The Baby Expo, as they are an opportunity to shine the spotlight on any new and exciting products that MamaMagic exhibitors have launched to the local South African baby and parenting market. The awards look at a range of criteria, such as design, functionality, usefulness, and value-for-money.

The awards are broken down into different categories relevant to pregnancy, baby, mom and parenting.

The categories are: Baby Essentials, Feeding, Mom’s Essentials, Nursery Products, Play, Safety, Travel, Local, Green and Parents’ Choice. There can only be one winner in each category of the New Product Awards. Finalists for each category will be selected and announced at each of the four MamaMagic, The Baby Expos.

2016 Winners

The Goodbaby Pockit Stroller. The World’s smallest Folding Stroller and the World’s most compact Stroller.

2016 Category Winners


Baby Essentials





2016 Special Category Winners



Parents’ Choice

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