What are the New Product Awards?

The Product New Product have become one of the most exciting and sought-after titles at the MamaMagic expo, as they are an opportunity to shine the spotlight on any new products that MamaMagic exhibitors have launched to the local South African baby and parenting market. The Awards look at a range of criteria, such as design, functionality, usefulness, value-for-money and most importantly if the product was launched within 12 months of the date of the expo where the product is entered.

The awards are broken down into different categories relevant to pregnancy, baby, mom and parenting.

The categories are: Baby Essentials, Feeding, Mom’s Essentials, Nursery Products, Play, Safety, Travel, Local & Lekker, Green Product and Parents’ Choice. There can only be one winner in each category of the New Product Awards. Finalists for each category will be selected and announced at each of the four MamaMagic expos.

2016 Finalists

The Goodbaby Pockit Stroller. The World’s smallest Folding Stroller and the World’s most compact Stroller.

2016 Category Winners


Moms Essentials

Baby Essentials





To view all finalists click here

2016 Special Category Winners



Parents’ Choice

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